The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ
Agency: JWT New York / New York
Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile
Agency: TBG Digital / london
Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Animation/Motion Graphics
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond
Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE
Agency: HEIMAT / Berlin
Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH
Agency: Publicis Italy / Milan
Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey"
Agency: R/GA / New York
Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Long Form - Single
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting
Agency: Kids Love Jetlag / Paris
Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
AskAway.ca
Agency: Revolve / DIGITALKITCHEN / Bedford
Client: Atlantic Lottery Category: Brand Transformation / Single
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods
Google Wallet
Agency: R/GA / New York
Client: Google Category: Mobile Applications/Sites / E-Commerce
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Grey
Title:
Agency Spy
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12240N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
75 Watts
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12237N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Shane Fistell- A Portrait of Tourette Syndrome
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12238N
Award:
2012 Interactive Merit Award
Agency:
unit9 / London
Client:
The Asian Art Museum of San Francisco
Title:
The Bali Temple Explorer
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12239N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Craft / Animation/Motion Graphics
Annual ID:
12288N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
JWT BBQ
Category:
Craft / Animation/Motion Graphics
Annual ID:
12289N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Craft / Animation/Motion Graphics
Annual ID:
12290N
Award:
2012 Interactive Merit Award
Agency:
TBG Digital / london
Client:
Vodafone
Title:
Evolution of mobile
Category:
Craft / Animation/Motion Graphics
Annual ID:
12291N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Make me a Morning Person
Category:
Craft / Animation/Motion Graphics
Annual ID:
12292N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12195N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12196N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
12225N
Award:
2012 Interactive Merit Award
Agency:
BMF Melbourne / Richmond
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Annual ID:
12226N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Online Films & Video / Long Form - Single
Annual ID:
12227N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH
Title:
THE INFINITE HOUSE
Category:
Online Films & Video / Long Form - Single
Annual ID:
12228N
Award:
2012 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Burn Energy Drink
Title:
NEVER EXTINGUISH
Category:
Online Films & Video / Long Form - Single
Annual ID:
12229N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Success Redefined "HK Honey"
Category:
Online Films & Video / Long Form - Single
Annual ID:
12230N
Award:
2012 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Ice Cube Celebrates the Eames
Category:
Online Films & Video / Long Form - Single
Annual ID:
12231N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Cobra
Category:
Online Films & Video / Long Form - Single
Annual ID:
12232N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Entrance Interactive Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
12233N
Award:
2012 Interactive Merit Award
Agency:
Abitlikethis / Melbourne
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12197N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Brand Transformation / Single
Annual ID:
12338N
Award:
2012 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency (NZTA)
Title:
Ghost Chips
Category:
Brand Transformation / Single
Annual ID:
12339N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Brand Transformation / Single
Annual ID:
12340N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Brand Transformation / Single
Annual ID:
12341N
Award:
2012 Interactive Merit Award
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12342N
Award:
2012 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12343N
Award:
2012 Interactive Merit Award
Agency:
Kids Love Jetlag / Paris
Client:
Martini (Bacardi Global Brands)
Title:
Kisser Casting
Category:
Brand Transformation / Single
Annual ID:
12344N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Brand Transformation / Single
Annual ID:
12345N
Award:
2012 Interactive Merit Award
Agency:
Revolve / DIGITALKITCHEN / Bedford
Client:
Atlantic Lottery
Title:
AskAway.ca
Category:
Brand Transformation / Single
Annual ID:
12346N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12143N
Award:
2012 Interactive Merit Award
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12144N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12145N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N
Award:
2012 Interactive Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Annual ID:
12108N
Award:
2012 Interactive Merit Award
Agency:
The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Annual ID:
12109N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
12151N
