The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
"Up All Night" Fan Montage Video Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW Agency: mount inc. / Shibuya-ku Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
DentsuNetwork.com Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
U.S. Air Force — Life in the Air Force Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
BluDot.com Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Shaun White Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
Agency Spy Agency: Grey / New York Client: Grey Category: Online Films & Video / Self-Promotion - Single
UMD Foursquare Agency: McKinney / durham Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Social Media / Location-Aware Services
Project Shiphunt Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson Agency: BMF Melbourne / Richmond Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still Agency: Grey / New York Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE Agency: HEIMAT / Berlin Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH Agency: Publicis Italy / Milan Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey" Agency: R/GA / New York Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra Agency: The Martin Agency / Richmond Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Long Form - Single
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments Agency: R/GA / New York Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Underheard in New York Agency: BBH / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Stumbling Stones Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends Agency: Scholz & Friends / Berlin Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Making Tracks Agency: DDB Sydney / Ultimo Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
A Google A Day Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
Mitsubishi - World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere Agency: BBDO San Francisco / San Francisco Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard Agency: Lowe Roche / Amuse / Toronto Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Interactive Merit Award

BBDO / New York

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Video Remixes/Mashups - Single

12241N

2012 Interactive Merit Award

mount inc. / Shibuya-ku

UNIQLO

UNIQLO NYC NOW

Online Films & Video / Video Remixes/Mashups - Single

12242N

2012 Interactive Merit Award

Firstborn / NY

Dentsu

DentsuNetwork.com

Websites / Corporate Website

12103N

2012 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

U.S. Air Force — Life in the Air Force

Websites / Corporate Website

12104N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

BluDot.com

Websites / Corporate Website

12105N

2012 Interactive Merit Award

The Martin Agency / Richmond

BFG

Shaun White

Websites / Corporate Website

12106N

2012 Interactive Merit Award

Grey / New York

Grey

Agency Spy

Online Films & Video / Self-Promotion - Single

12240N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

UMD Foursquare

Social Media / Location-Aware Services

12301N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Social Media / Location-Aware Services

12302N

2012 Interactive Merit Award

180LA / Santa Monica

Sony Electronics

Project Shiphunt

Online Films & Video / Long Form - Single

12225N

2012 Interactive Merit Award

BMF Melbourne / Richmond

AEG Powertools

AEG Tradesman Series - Simon Anderson

Online Films & Video / Long Form - Single

12226N

2012 Interactive Merit Award

Grey / New York

Canon

The Story Beyond The Still

Online Films & Video / Long Form - Single

12227N

2012 Interactive Merit Award

HEIMAT / Berlin

HORNBACH

THE INFINITE HOUSE

Online Films & Video / Long Form - Single

12228N

2012 Interactive Merit Award

Publicis Italy / Milan

Burn Energy Drink

NEVER EXTINGUISH

Online Films & Video / Long Form - Single

12229N

2012 Interactive Merit Award

R/GA / New York

Nokia

Success Redefined "HK Honey"

Online Films & Video / Long Form - Single

12230N

2012 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Ice Cube Celebrates the Eames

Online Films & Video / Long Form - Single

12231N

2012 Interactive Merit Award

The Martin Agency / Richmond

Mentos

Cobra

Online Films & Video / Long Form - Single

12232N

2012 Interactive Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Entrance Interactive Film

Online Films & Video / Long Form - Single

12233N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Interactive Advertising / Other Interactive Media - Campaign

12195N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Campaign

12196N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

12159N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

12160N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Social Networks/Community

12161N

2012 Interactive Merit Award

R/GA / New York

O2

Priority Moments

Mobile Applications/Sites / Social Networks/Community

12162N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Mobile Applications/Sites / Social Networks/Community

12163N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Mobile Applications/Sites / Social Networks/Community

12164N

2012 Interactive Merit Award

BBH / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Interactive Merit Award

Jung von Matt / Hamburg

Gunter Demnig – Stolpersteine

Stumbling Stones

Interactive Advertising / Banners - Fixed Space - Single

12165N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Self-Promotion

12152N

2012 Interactive Merit Award

Scholz & Friends / Berlin

Scholz & Friends Berlin

Me&Friends

Mobile Applications/Sites / Self-Promotion

12153N

2012 Interactive Merit Award

DDB Sydney / Ultimo

Tourism Australia

Making Tracks

Online Films & Video / Long Form - Series/Episodes

12234N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

12093N

2012 Interactive Merit Award

BBH LONDON / London

Fruitshoot

Champion of the Playground

Websites / Branded Games

12094N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

A Google A Day

Websites / Branded Games

12095N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Websites / Branded Games

12096N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi - World Records

Online Films & Video / Event or Live Webcast - Single

12202N

2012 Interactive Merit Award

BBDO San Francisco / San Francisco

Barefoot Wine

One Beach Facebook Film Premiere

Online Films & Video / Event or Live Webcast - Single

12204N

2012 Interactive Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Online Films & Video / Event or Live Webcast - Single

12205N

2012 Interactive Merit Award

Lowe Roche / Amuse / Toronto

Warner Bros. Pictures Canada

Contagion - Bacteria Billboard

Online Films & Video / Event or Live Webcast - Single

12206N

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