The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE
Agency: Drill / Shibuya
Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry
Agency: Furlined / Santa Monica
Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot
Agency: Sid Lee / Montreal
Client: adidas AG Category: Online Films & Video / Short Form - Single
Tomorrow starts now
Agency: TBWA Berlin / Berlin
Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral
Agency: Zambezi / Venice
Client: smartwater Category: Online Films & Video / Short Form - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Google Wallet
Agency: R/GA / New York
Client: Google Category: Mobile Applications/Sites / E-Commerce
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging
Pizza Hero
Agency: CP+B / Boulder
Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad
Agency: Deutsch Inc. / NEw york
Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Impulse Saver
Agency: Colenso BBDO / Auckland
Client: Westpac Category: Mobile Applications/Sites / Services
Uncover Your World
Agency: Grow Interactive / Norfolk
Client: Google Category: Mobile Applications/Sites / Services
Taxi Meter App
Agency: Y&R Philippines, Inc. / Bonifacio Global City
Client: Nokia Philippines, Inc. Category: Mobile Applications/Sites / Services
Ideathon
Agency: Modern Climate / MPLS
Client: Modern Climate Category: Interactive Advertising / Self-Promotion
UMD Foursquare
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Social Media / Location-Aware Services
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Music Videos
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Music Videos
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Online Films & Video / Music Videos
The Ship Song Project
Agency: The Monkeys / Sydney
Client: Sydney Opera House Category: Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Annual ID:
12207N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Online Films & Video / Short Form - Single
Annual ID:
12208N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Hitchhiker
Category:
Online Films & Video / Short Form - Single
Annual ID:
12209N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Online Films & Video / Short Form - Single
Annual ID:
12210N
Award:
2012 Interactive Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Films & Video / Short Form - Single
Annual ID:
12211N
Award:
2012 Interactive Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Films & Video / Short Form - Single
Annual ID:
12212N
Award:
2012 Interactive Merit Award
Agency:
Drill / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Online Films & Video / Short Form - Single
Annual ID:
12213N
Award:
2012 Interactive Merit Award
Agency:
Furlined / Santa Monica
Client:
Snickers
Title:
The Man Who Played Literally Hungry
Category:
Online Films & Video / Short Form - Single
Annual ID:
12214N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories: A New/Old Prosthetic
Category:
Online Films & Video / Short Form - Single
Annual ID:
12215N
Award:
2012 Interactive Merit Award
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Online Films & Video / Short Form - Single
Annual ID:
12216N
Award:
2012 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas AG
Title:
HERO spot
Category:
Online Films & Video / Short Form - Single
Annual ID:
12217N
Award:
2012 Interactive Merit Award
Agency:
TBWA Berlin / Berlin
Client:
adidas AG
Title:
Tomorrow starts now
Category:
Online Films & Video / Short Form - Single
Annual ID:
12218N
Award:
2012 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Explore Your World
Category:
Online Films & Video / Short Form - Single
Annual ID:
12219N
Award:
2012 Interactive Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Annual ID:
12220N
Award:
2012 Interactive Merit Award
Agency:
Zambezi / Venice
Client:
smartwater
Title:
Jennifer Aniston Goes Viral
Category:
Online Films & Video / Short Form - Single
Annual ID:
12221N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12241N
Award:
2012 Interactive Merit Award
Agency:
mount inc. / Shibuya-ku
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12242N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Grey
Title:
Agency Spy
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12240N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
12166N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
12151N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N
Award:
2012 Interactive Merit Award
Agency:
Euro RSCG Chicago / Chicago
Client:
Euro RSCG Chicago
Title:
The BossTracker5000
Category:
Social Media / Microblogging
Annual ID:
12300N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12139N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
Microsoft
Title:
Windows Azure iPad Ad
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12140N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12141N
Award:
2012 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12142N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Annual ID:
12154N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Westpac
Title:
Impulse Saver
Category:
Mobile Applications/Sites / Services
Annual ID:
12155N
Award:
2012 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Google
Title:
Uncover Your World
Category:
Mobile Applications/Sites / Services
Annual ID:
12156N
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Services
Annual ID:
12157N
Award:
2012 Interactive Merit Award
Agency:
Y&R Philippines, Inc. / Bonifacio Global City
Client:
Nokia Philippines, Inc.
Title:
Taxi Meter App
Category:
Mobile Applications/Sites / Services
Annual ID:
12158N
Award:
2012 Interactive Merit Award
Agency:
Modern Climate / MPLS
Client:
Modern Climate
Title:
Ideathon
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12201N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
UMD Foursquare
Category:
Social Media / Location-Aware Services
Annual ID:
12301N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Social Media / Location-Aware Services
Annual ID:
12302N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Annual ID:
12243N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Online Films & Video / Music Videos
Annual ID:
12244N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Online Films & Video / Music Videos
Annual ID:
12245N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Online Films & Video / Music Videos
Annual ID:
12246N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Sydney Opera House
Title:
The Ship Song Project
Category:
Online Films & Video / Music Videos
Annual ID:
12247N
