The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
UMD Foursquare
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Social Media / Location-Aware Services
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Websites / Self-Promotion
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Craft / Sound Design
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company Category: Craft / Sound Design
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12202N
Award:
2012 Interactive Merit Award
Agency:
BBDO San Francisco / San Francisco
Client:
Barefoot Wine
Title:
One Beach Facebook Film Premiere
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12204N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12205N
Award:
2012 Interactive Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Bros. Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12206N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
UMD Foursquare
Category:
Social Media / Location-Aware Services
Annual ID:
12301N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Social Media / Location-Aware Services
Annual ID:
12302N
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12152N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Berlin
Title:
Me&Friends
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12153N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Annual ID:
12119N
Award:
2012 Interactive Merit Award
Agency:
Planet Jarr / Amsterdam
Client:
Art Director Jarr Geerligs
Title:
Posters in Amsterdam
Category:
Websites / Self-Promotion
Annual ID:
12120N
Award:
2012 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Annual ID:
12121N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Annual ID:
12097N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Annual ID:
12098N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Annual ID:
12099N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Annual ID:
12100N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Annual ID:
12101N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Annual ID:
12102N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12147N
Award:
2012 Interactive Merit Award
Agency:
Enlighten / Ann Arbor
Client:
Enlighten
Title:
WhatWasThere
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12148N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12149N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12150N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12143N
Award:
2012 Interactive Merit Award
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12144N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12145N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Craft / Sound Design
Annual ID:
12293N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Sound Design
Annual ID:
12294N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
The Coca Cola Company
Title:
Lift & Laugh
Category:
Craft / Sound Design
Annual ID:
12295N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Annual ID:
12132N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Annual ID:
12133N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Annual ID:
12134N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Annual ID:
12135N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Annual ID:
12136N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
12166N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12195N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12196N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
12165N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12235N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Mandeep
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12236N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
75 Watts
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12237N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Tourette Syndrome Foundation of Canada
Title:
Shane Fistell- A Portrait of Tourette Syndrome
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12238N
Award:
2012 Interactive Merit Award
Agency:
unit9 / London
Client:
The Asian Art Museum of San Francisco
Title:
The Bali Temple Explorer
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12239N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N
Award:
2012 Interactive Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Annual ID:
12108N
Award:
2012 Interactive Merit Award
Agency:
The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Annual ID:
12109N
