The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
UMD Foursquare
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Social Media / Location-Aware Services
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Websites / Self-Promotion
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Craft / Sound Design
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company Category: Craft / Sound Design
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Films & Video / Public Service/Non-Profit
Mandeep
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
75 Watts
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
Shane Fistell- A Portrait of Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Tourette Syndrome Foundation of Canada Category: Online Films & Video / Public Service/Non-Profit
The Bali Temple Explorer
Agency: unit9 / London
Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods