The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Music Videos
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Music Videos
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Online Films & Video / Music Videos
The Ship Song Project
Agency: The Monkeys / Sydney
Client: Sydney Opera House Category: Online Films & Video / Music Videos
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Online Films & Video / Music Videos
U.S. Air Force — Life in the Air Force
Agency: GSD&M / Austin
Client: U.S. Air Force Category: Websites / Corporate Website
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond
Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE
Agency: HEIMAT / Berlin
Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH
Agency: Publicis Italy / Milan
Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey"
Agency: R/GA / New York
Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Long Form - Single
Pizza Hero
Agency: CP+B / Boulder
Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad
Agency: Deutsch Inc. / NEw york
Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Websites / Self-Promotion
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12241N
Award:
2012 Interactive Merit Award
Agency:
mount inc. / Shibuya-ku
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12242N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12195N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12196N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12143N
Award:
2012 Interactive Merit Award
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12144N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12145N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12202N
Award:
2012 Interactive Merit Award
Agency:
BBDO San Francisco / San Francisco
Client:
Barefoot Wine
Title:
One Beach Facebook Film Premiere
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12204N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12205N
Award:
2012 Interactive Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Bros. Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12206N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Annual ID:
12243N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Online Films & Video / Music Videos
Annual ID:
12244N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Online Films & Video / Music Videos
Annual ID:
12245N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Online Films & Video / Music Videos
Annual ID:
12246N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Sydney Opera House
Title:
The Ship Song Project
Category:
Online Films & Video / Music Videos
Annual ID:
12247N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Online Films & Video / Music Videos
Annual ID:
12248N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Dentsu
Title:
DentsuNetwork.com
Category:
Websites / Corporate Website
Annual ID:
12103N
Award:
2012 Interactive Merit Award
Agency:
GSD&M / Austin
Client:
U.S. Air Force
Title:
U.S. Air Force — Life in the Air Force
Category:
Websites / Corporate Website
Annual ID:
12104N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
BluDot.com
Category:
Websites / Corporate Website
Annual ID:
12105N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFG
Title:
Shaun White
Category:
Websites / Corporate Website
Annual ID:
12106N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
12225N
Award:
2012 Interactive Merit Award
Agency:
BMF Melbourne / Richmond
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Annual ID:
12226N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Online Films & Video / Long Form - Single
Annual ID:
12227N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH
Title:
THE INFINITE HOUSE
Category:
Online Films & Video / Long Form - Single
Annual ID:
12228N
Award:
2012 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Burn Energy Drink
Title:
NEVER EXTINGUISH
Category:
Online Films & Video / Long Form - Single
Annual ID:
12229N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Success Redefined "HK Honey"
Category:
Online Films & Video / Long Form - Single
Annual ID:
12230N
Award:
2012 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Ice Cube Celebrates the Eames
Category:
Online Films & Video / Long Form - Single
Annual ID:
12231N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Cobra
Category:
Online Films & Video / Long Form - Single
Annual ID:
12232N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Entrance Interactive Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
12233N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12139N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
Microsoft
Title:
Windows Azure iPad Ad
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12140N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12141N
Award:
2012 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12142N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Annual ID:
12119N
Award:
2012 Interactive Merit Award
Agency:
Planet Jarr / Amsterdam
Client:
Art Director Jarr Geerligs
Title:
Posters in Amsterdam
Category:
Websites / Self-Promotion
Annual ID:
12120N
Award:
2012 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Annual ID:
12121N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N
Award:
2012 Interactive Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Annual ID:
12108N
Award:
2012 Interactive Merit Award
Agency:
The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Annual ID:
12109N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
