The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games
A Google A Day Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ Agency: JWT New York / New York Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile Agency: TBG Digital / london Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Animation/Motion Graphics
UMD Foursquare Agency: McKinney / durham Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Social Media / Location-Aware Services
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book Agency: DDB Group Melbourne / RICHMOND Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780 Agency: Evolution Bureau / San Francisco Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks Agency: imc2 / Dallas Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents Agency: Kolle Rebbe / Hamburg Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women Agency: Leo Burnett Beirut / Beirut Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Feed Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media
The Social Interview Agency: R/GA / New York Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3 Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist" Agency: TBWA\Chiat\Day / New York Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale Agency: TDA_Boulder / Boulder Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Online Films & Video / Short Form - Single

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

12093N

2012 Interactive Merit Award

BBH LONDON / London

Fruitshoot

Champion of the Playground

Websites / Branded Games

12094N

2012 Interactive Merit Award

Google Creative Lab / New York

Google

A Google A Day

Websites / Branded Games

12095N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Websites / Branded Games

12096N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Craft / Animation/Motion Graphics

12288N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

JWT BBQ

Craft / Animation/Motion Graphics

12289N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Craft / Animation/Motion Graphics

12290N

2012 Interactive Merit Award

TBG Digital / london

Vodafone

Evolution of mobile

Craft / Animation/Motion Graphics

12291N

2012 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Make me a Morning Person

Craft / Animation/Motion Graphics

12292N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

UMD Foursquare

Social Media / Location-Aware Services

12301N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Social Media / Location-Aware Services

12302N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Social Media / Best Use of Social Media

12303N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Social Media / Best Use of Social Media

12304N

2012 Interactive Merit Award

Anomaly London / London

Sony Music

The Vaccines 'Wetsuit' Instagram Video

Social Media / Best Use of Social Media

12305N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

12306N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

You've Got a Case

Social Media / Best Use of Social Media

12307N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Social Media / Best Use of Social Media

12308N

2012 Interactive Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Social Media / Best Use of Social Media

12309N

2012 Interactive Merit Award

DDB Group Melbourne / RICHMOND

The Reach Foundation

Open Book

Social Media / Best Use of Social Media

12310N

2012 Interactive Merit Award

DDB, Paris / Paris

Greenpeace

A new warrior

Social Media / Best Use of Social Media

12311N

2012 Interactive Merit Award

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Social Media / Best Use of Social Media

12312N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Jameson Irish Whiskey, IDL, Pernod Ricard USA

Jameson, 1780

Social Media / Best Use of Social Media

12313N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Social Media / Best Use of Social Media

12314N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Social Media / Best Use of Social Media

12315N

2012 Interactive Merit Award

imc2 / Dallas

Secret

Secret Mean Stinks

Social Media / Best Use of Social Media

12316N

2012 Interactive Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden

Obermutten - A Little Village Goes Global

Social Media / Best Use of Social Media

12317N

2012 Interactive Merit Award

Kolle Rebbe / Hamburg

Google Germany GmbH

YouTube Secret Talents

Social Media / Best Use of Social Media

12318N

2012 Interactive Merit Award

Leo Burnett Beirut / Beirut

No Rights No Women

No Rights No Women

Social Media / Best Use of Social Media

12319N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Social Media / Best Use of Social Media

12320N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Social Media / Best Use of Social Media

12321N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Social Media / Best Use of Social Media

12322N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

YouTube Takeover

Social Media / Best Use of Social Media

12323N

2012 Interactive Merit Award

Naked Communications Sydney / Sydney

Transport Accident Commission

How 'Speedkills' Killed Speed

Social Media / Best Use of Social Media

12324N

2012 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Social Media / Best Use of Social Media

12325N

2012 Interactive Merit Award

POKE / London

Orange

The Feed

Social Media / Best Use of Social Media

12326N

2012 Interactive Merit Award

R/GA / New York

R/GA

The Social Interview

Social Media / Best Use of Social Media

12327N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Social Media / Best Use of Social Media

12328N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Social Media / Best Use of Social Media

12329N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3

Social Media / Best Use of Social Media

12330N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Social Media / Best Use of Social Media

12331N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Wrigley

Facebook "Fist"

Social Media / Best Use of Social Media

12332N

2012 Interactive Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Social Media / Best Use of Social Media

12333N

2012 Interactive Merit Award

TDA_Boulder / Boulder

Billups Elite

Chauncey Billups Garage Sale

Social Media / Best Use of Social Media

12334N

2012 Interactive Merit Award

Team Detroit / Dearborn

Ford Motor Company

Doug, the Orange Spokespuppet

Social Media / Best Use of Social Media

12335N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Social Media / Best Use of Social Media

12336N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Social Media / Best Use of Social Media

12337N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Online Films & Video / Short Form - Single

12207N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Cage Cop

Online Films & Video / Short Form - Single

12208N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Hitchhiker

Online Films & Video / Short Form - Single

12209N

2012 Interactive Merit Award

BBH LONDON / London

Google Chrome

Jamal Edwards

Online Films & Video / Short Form - Single

12210N

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