The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Craft / Sound Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Sound Design
Lift & Laugh Agency: Ogilvy Brasil / são paulo Client: The Coca Cola Company Category: Craft / Sound Design
Day One Stories Agency: Droga5 / New York Client: Prudential Category: Online Films & Video / Short Form - Series/Episodes
Unsweetened Truth Agency: harvest / Santa Monica Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
The Candidate (George Videos) Agency: Zulu Alpha Kilo / Toronto Client: Workopolis Category: Online Films & Video / Short Form - Series/Episodes
Agency Spy Agency: Grey New York / New York Client: Grey Category: Online Films & Video / Self-Promotion - Single
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Social Media / Microblogging
Mac & Cheese TV Agency: CP+B / Boulder Client: Kraft Category: Social Media / Microblogging
Pudding Face Agency: CP+B / Boulder Client: JELL-O Category: Social Media / Microblogging
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000 Agency: Euro RSCG Chicago / Chicago Client: Euro RSCG Chicago Category: Social Media / Microblogging
Mitsubishi - World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere Agency: BBDO San Francisco / San Francisco Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard Agency: Lowe Roche / Amuse / Toronto Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
DentsuNetwork.com Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
U.S. Air Force — Life in the Air Force Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
BluDot.com Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Shaun White Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Stumbling Stones Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Brand Transformation / Single
Ted Williams - Fight Hunger Agency: CP+B / Boulder Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting Agency: Kids Love Jetlag / Paris Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
Google Wallet Agency: R/GA / New York Client: Google Category: Brand Transformation / Single
AskAway.ca Agency: Revolve / DIGITALKITCHEN / Bedford Client: Atlantic Lottery Category: Brand Transformation / Single
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Consumer Goods

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH New York / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Craft / Sound Design

12293N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Sound Design

12294N

2012 Interactive Merit Award

Ogilvy Brasil / são paulo

The Coca Cola Company

Lift & Laugh

Craft / Sound Design

12295N

2012 Interactive Merit Award

Droga5 / New York

Prudential

Day One Stories

Online Films & Video / Short Form - Series/Episodes

12222N

2012 Interactive Merit Award

harvest / Santa Monica

American Legacy / Truth

Unsweetened Truth

Online Films & Video / Short Form - Series/Episodes

12223N

2012 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Workopolis

The Candidate (George Videos)

Online Films & Video / Short Form - Series/Episodes

12224N

2012 Interactive Merit Award

Grey New York / New York

Grey

Agency Spy

Online Films & Video / Self-Promotion - Single

12240N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Social Media / Microblogging

12296N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Mac & Cheese TV

Social Media / Microblogging

12297N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Pudding Face

Social Media / Microblogging

12298N

2012 Interactive Merit Award

CP+B / Toronto

Tourism Toronto

Toronto Trending

Social Media / Microblogging

12299N

2012 Interactive Merit Award

Euro RSCG Chicago / Chicago

Euro RSCG Chicago

The BossTracker5000

Social Media / Microblogging

12300N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi - World Records

Online Films & Video / Event or Live Webcast - Single

12202N

2012 Interactive Merit Award

BBDO San Francisco / San Francisco

Barefoot Wine

One Beach Facebook Film Premiere

Online Films & Video / Event or Live Webcast - Single

12204N

2012 Interactive Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Online Films & Video / Event or Live Webcast - Single

12205N

2012 Interactive Merit Award

Lowe Roche / Amuse / Toronto

Warner Bros. Pictures Canada

Contagion - Bacteria Billboard

Online Films & Video / Event or Live Webcast - Single

12206N

2012 Interactive Merit Award

Firstborn / NY

Dentsu

DentsuNetwork.com

Websites / Corporate Website

12103N

2012 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

U.S. Air Force — Life in the Air Force

Websites / Corporate Website

12104N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

BluDot.com

Websites / Corporate Website

12105N

2012 Interactive Merit Award

The Martin Agency / Richmond

BFG

Shaun White

Websites / Corporate Website

12106N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

12146N

2012 Interactive Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Interactive Advertising / Other Interactive Media - Campaign

12195N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Campaign

12196N

2012 Interactive Merit Award

Jung von Matt / Hamburg

Gunter Demnig – Stolpersteine

Stumbling Stones

Interactive Advertising / Banners - Fixed Space - Single

12165N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Brand Transformation / Single

12338N

2012 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency (NZTA)

Ghost Chips

Brand Transformation / Single

12339N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Brand Transformation / Single

12340N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Ted Williams - Fight Hunger

Brand Transformation / Single

12341N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12342N

2012 Interactive Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12343N

2012 Interactive Merit Award

Kids Love Jetlag / Paris

Martini (Bacardi Global Brands)

Kisser Casting

Brand Transformation / Single

12344N

2012 Interactive Merit Award

R/GA / New York

Google

Google Wallet

Brand Transformation / Single

12345N

2012 Interactive Merit Award

Revolve / DIGITALKITCHEN / Bedford

Atlantic Lottery

AskAway.ca

Brand Transformation / Single

12346N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Consumer Goods

12097N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Websites / Consumer Goods

12098N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Websites / Consumer Goods

12099N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

CATCH THE SWEDISH LIGHT

Websites / Consumer Goods

12100N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Consumer Goods

12101N

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