The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Social Interview
Agency: R/GA / New York
Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist"
Agency: TBWA\Chiat\Day / New York
Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale
Agency: TDA_Boulder / Boulder
Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
The Rotisserie Channel
Agency: BBDO Toronto / Toronto
Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play
Agency: Deutsch Inc / Los Angeles
Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: HAKUHODO / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Online Films & Video / Short Form - Series/Episodes
Unsweetened Truth
Agency: harvest / Santa Monica
Client: American Legacy / Truth Category: Online Films & Video / Short Form - Series/Episodes
The Candidate (George Videos)
Agency: Zulu Alpha Kilo / Toronto
Client: Workopolis Category: Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Social Media / Best Use of Social Media
Annual ID:
12320N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Social Media / Best Use of Social Media
Annual ID:
12321N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Social Media / Best Use of Social Media
Annual ID:
12322N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
YouTube Takeover
Category:
Social Media / Best Use of Social Media
Annual ID:
12323N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sydney / Sydney
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Annual ID:
12324N
Award:
2012 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Social Media / Best Use of Social Media
Annual ID:
12325N
Award:
2012 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
The Feed
Category:
Social Media / Best Use of Social Media
Annual ID:
12326N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
The Social Interview
Category:
Social Media / Best Use of Social Media
Annual ID:
12327N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Social Media / Best Use of Social Media
Annual ID:
12328N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Social Media / Best Use of Social Media
Annual ID:
12329N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Sponsafier 3
Category:
Social Media / Best Use of Social Media
Annual ID:
12330N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Social Media / Best Use of Social Media
Annual ID:
12331N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Wrigley
Title:
Facebook "Fist"
Category:
Social Media / Best Use of Social Media
Annual ID:
12332N
Award:
2012 Interactive Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Social Media / Best Use of Social Media
Annual ID:
12333N
Award:
2012 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Billups Elite
Title:
Chauncey Billups Garage Sale
Category:
Social Media / Best Use of Social Media
Annual ID:
12334N
Award:
2012 Interactive Merit Award
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Doug, the Orange Spokespuppet
Category:
Social Media / Best Use of Social Media
Annual ID:
12335N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Social Media / Best Use of Social Media
Annual ID:
12336N
Award:
2012 Interactive Merit Award
Agency:
webguerillas GmbH / Munich
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Social Media / Best Use of Social Media
Annual ID:
12337N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Annual ID:
12132N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Annual ID:
12133N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Annual ID:
12134N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Annual ID:
12135N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Annual ID:
12136N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Grey
Title:
Agency Spy
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12240N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Cara Operations Inc.
Title:
The Rotisserie Channel
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12271N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12272N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Long Live Play
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12273N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12274N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12275N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12276N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12277N
Award:
2012 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12278N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
HAKUHODO / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12222N
Award:
2012 Interactive Merit Award
Agency:
harvest / Santa Monica
Client:
American Legacy / Truth
Title:
Unsweetened Truth
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12223N
Award:
2012 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Workopolis
Title:
The Candidate (George Videos)
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12224N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N