The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

What Do You Love? Agency: Big Spaceship / Brooklyn Client: Google Category: Websites / Services
The Expressive Web Agency: Big Spaceship / Brooklyn Client: Adobe Category: Websites / Services
The PNC Christmas Price Index Express Agency: Deutsch Inc. / NEw york Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Websites / Services
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Consumer Goods
Nike Free Arena Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Brand Transformation / Single
Ghost Chips Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Brand Transformation / Single
Ted Williams - Fight Hunger Agency: CP+B / Boulder Client: Kraft Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Kisser Casting Agency: Kids Love Jetlag / Paris Client: Martini (Bacardi Global Brands) Category: Brand Transformation / Single
Google Wallet Agency: R/GA / New York Client: Google Category: Brand Transformation / Single
AskAway.ca Agency: Revolve / DIGITALKITCHEN / Bedford Client: Atlantic Lottery Category: Brand Transformation / Single
31 Days of Oscar Agency: 1 Trick Pony, LLC / Hammonton Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox Agency: DDB Singapore / Singapore Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign Agency: kempertrautmann gmbh / Hamburg Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape Agency: Tribal DDB Hong Kong / Hong Kong Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette Agency: Try/Apt / OSLO Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
Google Music Tour Agency: BBH LA / New York Client: Google Category: Craft / Interface Design
2011/2012 Ford Mustang Agency: Firstborn / NY Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VĂ„STTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Craft / Interface Design
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Craft / Interface Design

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Google

What Do You Love?

Websites / Services

12122N

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

The Expressive Web

Websites / Services

12123N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

PNC Bank

The PNC Christmas Price Index Express

Websites / Services

12124N

2012 Interactive Merit Award

Hill Holliday / Boston

Major League Baseball

Always Epic - Brian Wilson

Websites / Services

12125N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Services

12126N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Websites / Services

12127N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Consumer Goods

12097N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Websites / Consumer Goods

12098N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Websites / Consumer Goods

12099N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

CATCH THE SWEDISH LIGHT

Websites / Consumer Goods

12100N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Consumer Goods

12101N

2012 Interactive Merit Award

R/GA / New York

Nike

Nike Free Arena

Websites / Consumer Goods

12102N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

12146N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH New York / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Brand Transformation / Single

12338N

2012 Interactive Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency (NZTA)

Ghost Chips

Brand Transformation / Single

12339N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Brand Transformation / Single

12340N

2012 Interactive Merit Award

CP+B / Boulder

Kraft

Ted Williams - Fight Hunger

Brand Transformation / Single

12341N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12342N

2012 Interactive Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12343N

2012 Interactive Merit Award

Kids Love Jetlag / Paris

Martini (Bacardi Global Brands)

Kisser Casting

Brand Transformation / Single

12344N

2012 Interactive Merit Award

R/GA / New York

Google

Google Wallet

Brand Transformation / Single

12345N

2012 Interactive Merit Award

Revolve / DIGITALKITCHEN / Bedford

Atlantic Lottery

AskAway.ca

Brand Transformation / Single

12346N

2012 Interactive Merit Award

1 Trick Pony, LLC / Hammonton

Turner Classic Movies

31 Days of Oscar

Interactive Advertising / Other Interactive Media - Single

12181N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi tackles the World's Most Dangerous Road

Interactive Advertising / Other Interactive Media - Single

12182N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

12183N

2012 Interactive Merit Award

DDB Singapore / Singapore

StarHub Pte Ltd

Music MoodBox

Interactive Advertising / Other Interactive Media - Single

12184N

2012 Interactive Merit Award

Grip Limited / Toronto

Labatt Breweries of Canada

Kokanee Mountain Cans

Interactive Advertising / Other Interactive Media - Single

12185N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Interactive Advertising / Other Interactive Media - Single

12186N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Volkswagen AG

Quicar, the Volks Campaign

Interactive Advertising / Other Interactive Media - Single

12187N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Interactive Advertising / Other Interactive Media - Single

12188N

2012 Interactive Merit Award

magneticNorth (mN) / Manchester

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

12189N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Other Interactive Media - Single

12190N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Interactive Advertising / Other Interactive Media - Single

12191N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Single

12192N

2012 Interactive Merit Award

Tribal DDB Hong Kong / Hong Kong

Intel Asia Pacific

Intel: The Escape

Interactive Advertising / Other Interactive Media - Single

12193N

2012 Interactive Merit Award

Try/Apt / OSLO

Volkswagen

BlueMotion Roulette

Interactive Advertising / Other Interactive Media - Single

12194N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

12279N

2012 Interactive Merit Award

BBH LA / New York

Google

Google Music Tour

Craft / Interface Design

12280N

2012 Interactive Merit Award

Firstborn / NY

Ford Motor Company for Team Detroit

2011/2012 Ford Mustang

Craft / Interface Design

12281N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VĂ„STTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

12282N

2012 Interactive Merit Award

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Craft / Interface Design

12283N

2012 Interactive Merit Award

McKinney / durham

Urban Ministries of Durham

SPENT

Craft / Interface Design

12284N

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