The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
The Unstoppable Tour Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
CONNECTING LIFELINES Agency: DENTSU INC. / Tokyo Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
Project Shiphunt Agency: 180LA / Santa Monica Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
TOILET BIKE NEO Agency: Dentsu.inc / Tokyo Client: TOTO LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Stunt Agency: Fred & Farid Group / Paris Client: Wrangler Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint All Together Now Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Opulence, I Has It. Agency: Grey New York / New York Client: DIRECTV Category: Integrated Branding / Integrated Branding Campaign - 360
Breathe Happy Social Experiment Agency: Grey New York / New York Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - 360
The Story Beyond The Still Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Long Live Imagination, Project Imagin8ion Agency: Grey New York / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
MLB Fan Cave Agency: Hill Holliday / Boston Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
See The Person Agency: Leo Burnett / Southbank Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
You Above All Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
The People's Car Project Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Drops for Life Agency: R/GA / New York Client: Giorgio Armani Category: Integrated Branding / Integrated Branding Campaign - 360
Google Wallet Agency: R/GA / New York Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Sponsafier 3 Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VIRTUE Worldwide - VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Interactive Silver Pencil

McKinney / durham

EAS

The Unstoppable Tour

Integrated Branding / Integrated Branding Campaign - Online

12070N

2012 Interactive Bronze Pencil

DENTSU INC. / Tokyo

Honda Motor Co., Ltd.

CONNECTING LIFELINES

Integrated Branding / Integrated Branding Campaign - Online

12071N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

12072N

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

12067N

2012 Interactive Bronze Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Integrated Branding Campaign - 360

12068N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH New York / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Interactive Merit Award

180LA / Santa Monica

Sony Electronics

Project Shiphunt

Integrated Branding / Integrated Branding Campaign - 360

12249N

2012 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Integrated Branding Campaign - 360

12250N

2012 Interactive Merit Award

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Integrated Branding Campaign - 360

12251N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Integrated Branding / Integrated Branding Campaign - 360

12252N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Integrated Branding / Integrated Branding Campaign - 360

12253N

2012 Interactive Merit Award

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Integrated Branding / Integrated Branding Campaign - 360

12254N

2012 Interactive Merit Award

Dentsu.inc / Tokyo

TOTO LTD.

TOILET BIKE NEO

Integrated Branding / Integrated Branding Campaign - 360

12255N

2012 Interactive Merit Award

Fred & Farid Group / Paris

Wrangler

Stunt

Integrated Branding / Integrated Branding Campaign - 360

12256N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint All Together Now

Integrated Branding / Integrated Branding Campaign - 360

12257N

2012 Interactive Merit Award

Grey New York / New York

DIRECTV

Opulence, I Has It.

Integrated Branding / Integrated Branding Campaign - 360

12258N

2012 Interactive Merit Award

Grey New York / New York

Febreze

Breathe Happy Social Experiment

Integrated Branding / Integrated Branding Campaign - 360

12259N

2012 Interactive Merit Award

Grey New York / New York

Canon

The Story Beyond The Still

Integrated Branding / Integrated Branding Campaign - 360

12260N

2012 Interactive Merit Award

Grey New York / New York

Canon

Long Live Imagination, Project Imagin8ion

Integrated Branding / Integrated Branding Campaign - 360

12261N

2012 Interactive Merit Award

Hill Holliday / Boston

Major League Baseball

MLB Fan Cave

Integrated Branding / Integrated Branding Campaign - 360

12262N

2012 Interactive Merit Award

Leo Burnett / Southbank

Scope

See The Person

Integrated Branding / Integrated Branding Campaign - 360

12263N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

You Above All

Integrated Branding / Integrated Branding Campaign - 360

12264N

2012 Interactive Merit Award

Proximity China / Goodstein & Partners / Beijing

Volkswagen Group China

The People's Car Project

Integrated Branding / Integrated Branding Campaign - 360

12265N

2012 Interactive Merit Award

R/GA / New York

Giorgio Armani

Drops for Life

Integrated Branding / Integrated Branding Campaign - 360

12266N

2012 Interactive Merit Award

R/GA / New York

Google Wallet

Google Wallet

Integrated Branding / Integrated Branding Campaign - 360

12267N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3 Campaign

Integrated Branding / Integrated Branding Campaign - 360

12268N

2012 Interactive Merit Award

VIRTUE Worldwide - VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

12269N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Integrated Branding / Integrated Branding Campaign - 360

12270N

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