The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
TOILET BIKE NEO
Agency: Dentsu.inc / Tokyo
Client: TOTO LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Stunt
Agency: Fred & Farid Group / Paris
Client: Wrangler Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint All Together Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Opulence, I Has It.
Agency: Grey / New York
Client: DIRECTV Category: Integrated Branding / Integrated Branding Campaign - 360
Breathe Happy Social Experiment
Agency: Grey / New York
Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - 360
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
MLB Fan Cave
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
See The Person
Agency: Leo Burnett / Southbank
Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
You Above All
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Drops for Life
Agency: R/GA / New York
Client: Giorgio Armani Category: Integrated Branding / Integrated Branding Campaign - 360
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Sponsafier 3 Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VIRTUE Worldwide - VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360
The Rotisserie Channel
Agency: BBDO Toronto / Toronto
Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play
Agency: Deutsch Inc / Los Angeles
Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12066N
Award:
2012 Interactive Gold Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12069N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12067N
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12070N
Award:
2012 Interactive Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12068N
Award:
2012 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12071N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12072N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12249N
Award:
2012 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12250N
Award:
2012 Interactive Merit Award
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12251N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12252N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12253N
Award:
2012 Interactive Merit Award
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12254N
Award:
2012 Interactive Merit Award
Agency:
Dentsu.inc / Tokyo
Client:
TOTO LTD.
Title:
TOILET BIKE NEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12255N
Award:
2012 Interactive Merit Award
Agency:
Fred & Farid Group / Paris
Client:
Wrangler
Title:
Stunt
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12256N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint All Together Now
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12257N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Opulence, I Has It.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12258N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy Social Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12259N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12260N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12261N
Award:
2012 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Major League Baseball
Title:
MLB Fan Cave
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12262N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Southbank
Client:
Scope
Title:
See The Person
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12263N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
You Above All
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12264N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12265N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Giorgio Armani
Title:
Drops for Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12266N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12267N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Sponsafier 3 Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12268N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide - VICE Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12269N
Award:
2012 Interactive Merit Award
Agency:
webguerillas GmbH / Munich
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12270N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Cara Operations Inc.
Title:
The Rotisserie Channel
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12271N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12272N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Long Live Play
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12273N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12274N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12275N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12276N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12277N