The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
John Lewis Banners Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
31 Days of Oscar Agency: 1 Trick Pony, LLC / Hammonton Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox Agency: DDB Singapore / Singapore Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign Agency: kempertrautmann gmbh / Hamburg Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape Agency: Tribal DDB Hong Kong / Hong Kong Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette Agency: Try/Apt / OSLO Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
Stumbling Stones Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Banner+Aid Agency: Abitlikethis / Melbourne Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double Agency: DDB New York / New York Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Unbottle Yourself Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY Agency: Baillat Cardell & fils + Iregular / Montréal Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker Agency: CP+B / Boulder Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon. Agency: HEIMAT, Berlin / Berlin Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment Agency: Jung von Matt AG / Berlin Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects Agency: mono / Minneapolis Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Interactive Silver Pencil

Digital Production Company: unit9 / London

Adam&Eve

John Lewis Banners

Interactive Advertising / Banners - Dynamic - Single

12030N

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Interactive Bronze Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

12037N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

12038N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Interactive Merit Award

1 Trick Pony, LLC / Hammonton

Turner Classic Movies

31 Days of Oscar

Interactive Advertising / Other Interactive Media - Single

12181N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi tackles the World's Most Dangerous Road

Interactive Advertising / Other Interactive Media - Single

12182N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

12183N

2012 Interactive Merit Award

DDB Singapore / Singapore

StarHub Pte Ltd

Music MoodBox

Interactive Advertising / Other Interactive Media - Single

12184N

2012 Interactive Merit Award

Grip Limited / Toronto

Labatt Breweries of Canada

Kokanee Mountain Cans

Interactive Advertising / Other Interactive Media - Single

12185N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Interactive Advertising / Other Interactive Media - Single

12186N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Volkswagen AG

Quicar, the Volks Campaign

Interactive Advertising / Other Interactive Media - Single

12187N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Interactive Advertising / Other Interactive Media - Single

12188N

2012 Interactive Merit Award

magneticNorth (mN) / Manchester

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

12189N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Other Interactive Media - Single

12190N

2012 Interactive Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Interactive Advertising / Other Interactive Media - Single

12191N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Single

12192N

2012 Interactive Merit Award

Tribal DDB Hong Kong / Hong Kong

Intel Asia Pacific

Intel: The Escape

Interactive Advertising / Other Interactive Media - Single

12193N

2012 Interactive Merit Award

Try/Apt / OSLO

Volkswagen

BlueMotion Roulette

Interactive Advertising / Other Interactive Media - Single

12194N

2012 Interactive Merit Award

Jung von Matt / Hamburg

Gunter Demnig – Stolpersteine

Stumbling Stones

Interactive Advertising / Banners - Fixed Space - Single

12165N

2012 Interactive Merit Award

Abitlikethis / Melbourne

Banneraid

Banner+Aid

Interactive Advertising / Public Service/Non-Profit

12197N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Interactive Advertising / Public Service/Non-Profit

12198N

2012 Interactive Merit Award

DDB New York / New York

The Humane Society, Maddie's Fund, And The Shelter Project

Adopt Your Doggie Double

Interactive Advertising / Public Service/Non-Profit

12199N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Interactive Advertising / Public Service/Non-Profit

12200N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Interactive Advertising / Other Interactive Media - Campaign

12195N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Campaign

12196N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Interactive Advertising / Banners - Fixed Space - Campaign

12166N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Carlsberg

Unbottle Yourself

Interactive Advertising / Environmental/Experiential - Single

12167N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

The Heist

Interactive Advertising / Environmental/Experiential - Single

12168N

2012 Interactive Merit Award

Baillat Cardell & fils + Iregular / Montréal

MUTEK

Microsite PLAY

Interactive Advertising / Environmental/Experiential - Single

12169N

2012 Interactive Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Interactive Advertising / Environmental/Experiential - Single

12170N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Temptations Sampling Machine

Interactive Advertising / Environmental/Experiential - Single

12171N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Times Square Tracker

Interactive Advertising / Environmental/Experiential - Single

12172N

2012 Interactive Merit Award

HEIMAT, Berlin / Berlin

adidas

The face of the marathon.

Interactive Advertising / Environmental/Experiential - Single

12173N

2012 Interactive Merit Award

Jung von Matt AG / Berlin

ISHR International Society for Human Rights

Pirate Radio Experiment

Interactive Advertising / Environmental/Experiential - Single

12175N

2012 Interactive Merit Award

mono / Minneapolis

Parsons The New School for Design

SoundAffects

Interactive Advertising / Environmental/Experiential - Single

12176N

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