The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Infuse Screen Test Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
John Lewis Banners Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Banner+Aid Agency: Abitlikethis / Melbourne Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double Agency: DDB New York / New York Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Ideathon Agency: Modern Climate / MPLS Client: Modern Climate Category: Interactive Advertising / Self-Promotion
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Stumbling Stones Agency: Jung von Matt / Hamburg Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Unbottle Yourself Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY Agency: Baillat Cardell & fils + Iregular / Montréal Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker Agency: CP+B / Boulder Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon. Agency: HEIMAT, Berlin / Berlin Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment Agency: Jung von Matt AG / Berlin Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects Agency: mono / Minneapolis Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
31 Days of Oscar Agency: 1 Trick Pony, LLC / Hammonton Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox Agency: DDB Singapore / Singapore Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign Agency: kempertrautmann gmbh / Hamburg Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Interactive Silver Pencil

BBDO New York / New York

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

12032N

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Interactive Bronze Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

12037N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

12038N

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Interactive Silver Pencil

Digital Production Company: unit9 / London

Adam&Eve

John Lewis Banners

Interactive Advertising / Banners - Dynamic - Single

12030N

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Interactive Merit Award

Abitlikethis / Melbourne

Banneraid

Banner+Aid

Interactive Advertising / Public Service/Non-Profit

12197N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Interactive Advertising / Public Service/Non-Profit

12198N

2012 Interactive Merit Award

DDB New York / New York

The Humane Society, Maddie's Fund, And The Shelter Project

Adopt Your Doggie Double

Interactive Advertising / Public Service/Non-Profit

12199N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Interactive Advertising / Public Service/Non-Profit

12200N

2012 Interactive Merit Award

Modern Climate / MPLS

Modern Climate

Ideathon

Interactive Advertising / Self-Promotion

12201N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Interactive Advertising / Other Interactive Media - Campaign

12195N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Interactive Advertising / Other Interactive Media - Campaign

12196N

2012 Interactive Merit Award

Jung von Matt / Hamburg

Gunter Demnig – Stolpersteine

Stumbling Stones

Interactive Advertising / Banners - Fixed Space - Single

12165N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Carlsberg

Unbottle Yourself

Interactive Advertising / Environmental/Experiential - Single

12167N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

The Heist

Interactive Advertising / Environmental/Experiential - Single

12168N

2012 Interactive Merit Award

Baillat Cardell & fils + Iregular / Montréal

MUTEK

Microsite PLAY

Interactive Advertising / Environmental/Experiential - Single

12169N

2012 Interactive Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Interactive Advertising / Environmental/Experiential - Single

12170N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Temptations Sampling Machine

Interactive Advertising / Environmental/Experiential - Single

12171N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Times Square Tracker

Interactive Advertising / Environmental/Experiential - Single

12172N

2012 Interactive Merit Award

HEIMAT, Berlin / Berlin

adidas

The face of the marathon.

Interactive Advertising / Environmental/Experiential - Single

12173N

2012 Interactive Merit Award

Jung von Matt AG / Berlin

ISHR International Society for Human Rights

Pirate Radio Experiment

Interactive Advertising / Environmental/Experiential - Single

12175N

2012 Interactive Merit Award

mono / Minneapolis

Parsons The New School for Design

SoundAffects

Interactive Advertising / Environmental/Experiential - Single

12176N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Environmental/Experiential - Single

12177N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Interactive Advertising / Environmental/Experiential - Single

12178N

2012 Interactive Merit Award

The Mill Digital / London

PERNOD RICARD

Absolut Blank Live

Interactive Advertising / Environmental/Experiential - Single

12179N

2012 Interactive Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Interactive Advertising / Environmental/Experiential - Single

12180N

2012 Interactive Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Interactive Advertising / Banners - Fixed Space - Campaign

12166N

2012 Interactive Merit Award

1 Trick Pony, LLC / Hammonton

Turner Classic Movies

31 Days of Oscar

Interactive Advertising / Other Interactive Media - Single

12181N

2012 Interactive Merit Award

180LA / Santa Monica

Mitsubishi Motors North America

Mitsubishi tackles the World's Most Dangerous Road

Interactive Advertising / Other Interactive Media - Single

12182N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

12183N

2012 Interactive Merit Award

DDB Singapore / Singapore

StarHub Pte Ltd

Music MoodBox

Interactive Advertising / Other Interactive Media - Single

12184N

2012 Interactive Merit Award

Grip Limited / Toronto

Labatt Breweries of Canada

Kokanee Mountain Cans

Interactive Advertising / Other Interactive Media - Single

12185N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Interactive Advertising / Other Interactive Media - Single

12186N

2012 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Volkswagen AG

Quicar, the Volks Campaign

Interactive Advertising / Other Interactive Media - Single

12187N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Interactive Advertising / Other Interactive Media - Single

12188N

2012 Interactive Merit Award

magneticNorth (mN) / Manchester

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

12189N

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