The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
SPARQ Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Totoya Creatures development and introduction Agency: Carnation Group / Budapest Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere Agency: Enlighten / Ann Arbor Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines Agency: Scholz & Friends / Hamburg Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Google Wallet Agency: R/GA / New York Client: Google Category: Mobile Applications/Sites / E-Commerce
Pack Your HBO Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Services
Impulse Saver Agency: Colenso BBDO / Auckland Client: Westpac Category: Mobile Applications/Sites / Services
Uncover Your World Agency: Grow Interactive / Norfolk Client: Google Category: Mobile Applications/Sites / Services
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Services
Taxi Meter App Agency: Y&R Philippines, Inc. / Bonifacio Global City Client: Nokia Philippines, Inc. Category: Mobile Applications/Sites / Services
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Pizza Hero Agency: CP+B / Boulder Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad Agency: Deutsch Inc. / NEw york Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont Client: NRMA Category: Mobile Applications/Sites / Branded Games
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments Agency: R/GA / New York Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App Agency: DIGITALKITCHEN / Chicago Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Unbore Mornings Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band Agency: CP+B / Gothenburg Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends Agency: Scholz & Friends / Berlin Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Interactive Silver Pencil

R/GA / New York

Nike

SPARQ

Mobile Applications/Sites / Services

12028N

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Interactive Silver Pencil

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Branded Games

12024N

2012 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

12025N

2012 Interactive Silver Pencil

Carnation Group / Budapest

Totoya Creatures

Totoya Creatures development and introduction

Mobile Applications/Sites / Consumer Goods

12026N

2012 Interactive Merit Award

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Mobile Applications/Sites / Public Service/Non-Profit

12147N

2012 Interactive Merit Award

Enlighten / Ann Arbor

Enlighten

WhatWasThere

Mobile Applications/Sites / Public Service/Non-Profit

12148N

2012 Interactive Merit Award

Scholz & Friends / Hamburg

SODI - Solidaritätsdienst International e. V.

No more landmines

Mobile Applications/Sites / Public Service/Non-Profit

12149N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Mobile Applications/Sites / Public Service/Non-Profit

12150N

2012 Interactive Merit Award

R/GA / New York

Google

Google Wallet

Mobile Applications/Sites / E-Commerce

12151N

2012 Interactive Merit Award

BBDO New York / New York

HBO

Pack Your HBO

Mobile Applications/Sites / Services

12154N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Westpac

Impulse Saver

Mobile Applications/Sites / Services

12155N

2012 Interactive Merit Award

Grow Interactive / Norfolk

Google

Uncover Your World

Mobile Applications/Sites / Services

12156N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Services

12157N

2012 Interactive Merit Award

Y&R Philippines, Inc. / Bonifacio Global City

Nokia Philippines, Inc.

Taxi Meter App

Mobile Applications/Sites / Services

12158N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

12146N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Pizza Hero

Mobile Applications/Sites / Branded Games

12139N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

Microsoft

Windows Azure iPad Ad

Mobile Applications/Sites / Branded Games

12140N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Branded Games

12141N

2012 Interactive Merit Award

WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont

NRMA

Car Park Challenge

Mobile Applications/Sites / Branded Games

12142N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

12159N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

12160N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Social Networks/Community

12161N

2012 Interactive Merit Award

R/GA / New York

O2

Priority Moments

Mobile Applications/Sites / Social Networks/Community

12162N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Mobile Applications/Sites / Social Networks/Community

12163N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Mobile Applications/Sites / Social Networks/Community

12164N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

12137N

2012 Interactive Merit Award

DIGITALKITCHEN / Chicago

Paramount Pictures

Transformers: Dark of the Moon Augmented Reality App

Mobile Applications/Sites / Augmented Reality

12138N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Carlsberg

Unbore Mornings

Mobile Applications/Sites / Consumer Goods

12143N

2012 Interactive Merit Award

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Consumer Goods

12144N

2012 Interactive Merit Award

CP+B / Gothenburg

Procter & Gamble

Pringles Crunch Band

Mobile Applications/Sites / Consumer Goods

12145N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Self-Promotion

12152N

2012 Interactive Merit Award

Scholz & Friends / Berlin

Scholz & Friends Berlin

Me&Friends

Mobile Applications/Sites / Self-Promotion

12153N

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