The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media
VW LinkedOut Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book Agency: DDB Group Melbourne / RICHMOND Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780 Agency: Evolution Bureau / San Francisco Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net Agency: Goodby, Silverstein & Partners / San Francisco Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks Agency: imc2 / Dallas Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents Agency: Kolle Rebbe / Hamburg Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women Agency: Leo Burnett Beirut / Beirut Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
The Feed Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media
The Social Interview Agency: R/GA / New York Client: R/GA Category: Social Media / Best Use of Social Media
Fans Of You Too Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Social Media / Best Use of Social Media
Sponsafier 3 Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Social Media / Best Use of Social Media
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Social Media / Best Use of Social Media
Facebook "Fist" Agency: TBWA\Chiat\Day / New York Client: Wrigley Category: Social Media / Best Use of Social Media
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media
Chauncey Billups Garage Sale Agency: TDA_Boulder / Boulder Client: Billups Elite Category: Social Media / Best Use of Social Media
Doug, the Orange Spokespuppet Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Social Media / Best Use of Social Media
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Social Media / Best Use of Social Media
150years of Mammut - the biggest peak project in history Agency: webguerillas GmbH / Munich Client: Mammut Sports Group AG Category: Social Media / Best Use of Social Media

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

2012 Interactive Bronze Pencil

Projector inc. / Shibuya

Intel

The Museum of Me

Social Media / Best Use of Social Media

12091N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

VW LinkedOut

Social Media / Best Use of Social Media

12303N

2012 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Fanwagen

Social Media / Best Use of Social Media

12304N

2012 Interactive Merit Award

Anomaly London / London

Sony Music

The Vaccines 'Wetsuit' Instagram Video

Social Media / Best Use of Social Media

12305N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

12306N

2012 Interactive Merit Award

BBDO New York / New York

AT&T

You've Got a Case

Social Media / Best Use of Social Media

12307N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Social Media / Best Use of Social Media

12308N

2012 Interactive Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Social Media / Best Use of Social Media

12309N

2012 Interactive Merit Award

DDB Group Melbourne / RICHMOND

The Reach Foundation

Open Book

Social Media / Best Use of Social Media

12310N

2012 Interactive Merit Award

DDB, Paris / Paris

Greenpeace

A new warrior

Social Media / Best Use of Social Media

12311N

2012 Interactive Merit Award

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Social Media / Best Use of Social Media

12312N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Jameson Irish Whiskey, IDL, Pernod Ricard USA

Jameson, 1780

Social Media / Best Use of Social Media

12313N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Social Media / Best Use of Social Media

12314N

2012 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

National Audubon Society

Birding the Net

Social Media / Best Use of Social Media

12315N

2012 Interactive Merit Award

imc2 / Dallas

Secret

Secret Mean Stinks

Social Media / Best Use of Social Media

12316N

2012 Interactive Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden

Obermutten - A Little Village Goes Global

Social Media / Best Use of Social Media

12317N

2012 Interactive Merit Award

Kolle Rebbe / Hamburg

Google Germany GmbH

YouTube Secret Talents

Social Media / Best Use of Social Media

12318N

2012 Interactive Merit Award

Leo Burnett Beirut / Beirut

No Rights No Women

No Rights No Women

Social Media / Best Use of Social Media

12319N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Social Media / Best Use of Social Media

12320N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Social Media / Best Use of Social Media

12321N

2012 Interactive Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Social Media / Best Use of Social Media

12322N

2012 Interactive Merit Award

Mullen / Boston

JetBlue

YouTube Takeover

Social Media / Best Use of Social Media

12323N

2012 Interactive Merit Award

Naked Communications Sydney / Sydney

Transport Accident Commission

How 'Speedkills' Killed Speed

Social Media / Best Use of Social Media

12324N

2012 Interactive Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Inside Experience

Social Media / Best Use of Social Media

12325N

2012 Interactive Merit Award

POKE / London

Orange

The Feed

Social Media / Best Use of Social Media

12326N

2012 Interactive Merit Award

R/GA / New York

R/GA

The Social Interview

Social Media / Best Use of Social Media

12327N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Fans Of You Too

Social Media / Best Use of Social Media

12328N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Social Media / Best Use of Social Media

12329N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Sponsafier 3

Social Media / Best Use of Social Media

12330N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Social Media / Best Use of Social Media

12331N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Wrigley

Facebook "Fist"

Social Media / Best Use of Social Media

12332N

2012 Interactive Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Social Media / Best Use of Social Media

12333N

2012 Interactive Merit Award

TDA_Boulder / Boulder

Billups Elite

Chauncey Billups Garage Sale

Social Media / Best Use of Social Media

12334N

2012 Interactive Merit Award

Team Detroit / Dearborn

Ford Motor Company

Doug, the Orange Spokespuppet

Social Media / Best Use of Social Media

12335N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Social Media / Best Use of Social Media

12336N

2012 Interactive Merit Award

webguerillas GmbH / Munich

Mammut Sports Group AG

150years of Mammut - the biggest peak project in history

Social Media / Best Use of Social Media

12337N

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