The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
U.S. Air Force — Life in the Air Force
Agency: GSD&M / Austin
Client: U.S. Air Force Category: Websites / Corporate Website
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Annual ID:
12132N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Annual ID:
12133N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Annual ID:
12134N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Annual ID:
12135N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Annual ID:
12136N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Dentsu
Title:
DentsuNetwork.com
Category:
Websites / Corporate Website
Annual ID:
12103N
Award:
2012 Interactive Merit Award
Agency:
GSD&M / Austin
Client:
U.S. Air Force
Title:
U.S. Air Force — Life in the Air Force
Category:
Websites / Corporate Website
Annual ID:
12104N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
BluDot.com
Category:
Websites / Corporate Website
Annual ID:
12105N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFG
Title:
Shaun White
Category:
Websites / Corporate Website
Annual ID:
12106N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Annual ID:
12093N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Annual ID:
12094N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Annual ID:
12095N