The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Banners - Fixed Space - Campaign
Ideathon
Agency: Modern Climate / MPLS
Client: Modern Climate Category: Interactive Advertising / Self-Promotion
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played
Agency: Plate Interactive / Singapore
Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death
Agency: TBWA\Chiat\Day / New York
Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London
Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780
Agency: Evolution Bureau / San Francisco
Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Social Media / Best Use of Social Media
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Social Media / Best Use of Social Media
Secret Mean Stinks
Agency: imc2 / Dallas
Client: Secret Category: Social Media / Best Use of Social Media
Obermutten - A Little Village Goes Global
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Category: Social Media / Best Use of Social Media
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH Category: Social Media / Best Use of Social Media
No Rights No Women
Agency: Leo Burnett Beirut / Beirut
Client: No Rights No Women Category: Social Media / Best Use of Social Media
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Social Media / Best Use of Social Media
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Social Media / Best Use of Social Media
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Social Media / Best Use of Social Media
YouTube Takeover
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
12166N
Award:
2012 Interactive Merit Award
Agency:
Modern Climate / MPLS
Client:
Modern Climate
Title:
Ideathon
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12201N
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12152N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Berlin
Title:
Me&Friends
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12153N
Award:
2012 Interactive Merit Award
Agency:
Abitlikethis / Melbourne
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12197N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N
Award:
2012 Interactive Merit Award
Agency:
Euro RSCG Chicago / Chicago
Client:
Euro RSCG Chicago
Title:
The BossTracker5000
Category:
Social Media / Microblogging
Annual ID:
12300N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
12165N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Annual ID:
12110N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Annual ID:
12111N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Annual ID:
12112N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Annual ID:
12113N
Award:
2012 Interactive Merit Award
Agency:
Hyperakt / Brooklyn
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Annual ID:
12114N
Award:
2012 Interactive Merit Award
Agency:
LBi / London
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Annual ID:
12115N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Annual ID:
12116N
Award:
2012 Interactive Merit Award
Agency:
Plate Interactive / Singapore
Client:
National Library Board Singapore
Title:
Games We Played
Category:
Websites / Public Service/Non-Profit
Annual ID:
12117N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Keep A Child Alive
Title:
Digital Death
Category:
Websites / Public Service/Non-Profit
Annual ID:
12118N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12202N
Award:
2012 Interactive Merit Award
Agency:
BBDO San Francisco / San Francisco
Client:
Barefoot Wine
Title:
One Beach Facebook Film Premiere
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12204N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12205N
Award:
2012 Interactive Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Bros. Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12206N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Social Media / Best Use of Social Media
Annual ID:
12303N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Social Media / Best Use of Social Media
Annual ID:
12304N
Award:
2012 Interactive Merit Award
Agency:
Anomaly London / London
Client:
Sony Music
Title:
The Vaccines 'Wetsuit' Instagram Video
Category:
Social Media / Best Use of Social Media
Annual ID:
12305N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Annual ID:
12306N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Annual ID:
12307N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Social Media / Best Use of Social Media
Annual ID:
12308N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Annual ID:
12309N
Award:
2012 Interactive Merit Award
Agency:
DDB Group Melbourne / RICHMOND
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Annual ID:
12310N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Social Media / Best Use of Social Media
Annual ID:
12311N
Award:
2012 Interactive Merit Award
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Social Media / Best Use of Social Media
Annual ID:
12312N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Jameson Irish Whiskey, IDL, Pernod Ricard USA
Title:
Jameson, 1780
Category:
Social Media / Best Use of Social Media
Annual ID:
12313N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Annual ID:
12314N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Social Media / Best Use of Social Media
Annual ID:
12315N
Award:
2012 Interactive Merit Award
Agency:
imc2 / Dallas
Client:
Secret
Title:
Secret Mean Stinks
Category:
Social Media / Best Use of Social Media
Annual ID:
12316N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden
Title:
Obermutten - A Little Village Goes Global
Category:
Social Media / Best Use of Social Media
Annual ID:
12317N
Award:
2012 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Google Germany GmbH
Title:
YouTube Secret Talents
Category:
Social Media / Best Use of Social Media
Annual ID:
12318N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
No Rights No Women
Title:
No Rights No Women
Category:
Social Media / Best Use of Social Media
Annual ID:
12319N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Social Media / Best Use of Social Media
Annual ID:
12320N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Social Media / Best Use of Social Media
Annual ID:
12321N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Social Media / Best Use of Social Media
Annual ID:
12322N
Award:
2012 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
YouTube Takeover
Category:
Social Media / Best Use of Social Media
Annual ID:
12323N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sydney / Sydney
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Annual ID:
12324N
Award:
2012 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Social Media / Best Use of Social Media
Annual ID:
12325N