The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The PNC Christmas Price Index Express
Agency: Deutsch Inc. / NEw york
Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Websites / Services
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism Category: Websites / Services
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
When food attacks
Agency: Brand David, New Delhi / New Delhi
Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign
Agency: Creative Artists Agency / Los Angeles
Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say
Agency: Hard Citizen / Toronto
Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project
Agency: MediaCom / New York
Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown
Agency: MediaCom / New York
Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Google
Title:
What Do You Love?
Category:
Websites / Services
Annual ID:
12122N
Award:
2012 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
The Expressive Web
Category:
Websites / Services
Annual ID:
12123N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
PNC Bank
Title:
The PNC Christmas Price Index Express
Category:
Websites / Services
Annual ID:
12124N
Award:
2012 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Annual ID:
12125N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Services
Annual ID:
12126N
Award:
2012 Interactive Merit Award
Agency:
SPILLMANN/FELSER/LEO BURNETT / Zurich
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Websites / Services
Annual ID:
12127N
Award:
2012 Interactive Merit Award
Agency:
Abitlikethis / Melbourne
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12197N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12235A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12236A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12237A
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12238A
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Design Merit Award
Agency:
Brand David, New Delhi / New Delhi
Client:
Soliance Pharma Products
Title:
When food attacks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12149D
Award:
2012 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12150D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12151D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12152D
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Annual ID:
12105E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi
Category:
Online Branded Entertainment / Short-form
Annual ID:
12106E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Online Branded Entertainment / Short-form
Annual ID:
12107E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Online Branded Entertainment / Short-form
Annual ID:
12108E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Diageo
Title:
Jeremiah Weed's Badass Campaign
Category:
Online Branded Entertainment / Short-form
Annual ID:
12109E
Award:
2012 Branded Entertainment Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Branded Entertainment / Short-form
Annual ID:
12110E
Award:
2012 Branded Entertainment Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Branded Entertainment / Short-form
Annual ID:
12111E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hard Citizen / Toronto
Client:
Shit Girls Say
Title:
Shit Girls Say
Category:
Online Branded Entertainment / Short-form
Annual ID:
12112E
Award:
2012 Branded Entertainment Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
BMW North America
Title:
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Category:
Online Branded Entertainment / Short-form
Annual ID:
12113E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Online Branded Entertainment / Short-form
Annual ID:
12114E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Audi
Title:
Untitled Jersey City Project
Category:
Online Branded Entertainment / Short-form
Annual ID:
12115E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
ConAgra Foods
Title:
Healthy Choice Top Chef Showdown
Category:
Online Branded Entertainment / Short-form
Annual ID:
12116E
Award:
2012 Branded Entertainment Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Branded Entertainment / Short-form
Annual ID:
12117E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Online Branded Entertainment / Short-form
Annual ID:
12118E
