The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Craft / Interface Design
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Gaming / Branded mobile games
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Social Media / Best Use of Social Media