The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Hotel Bar Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Eastbound and Down Radio Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Radio / Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
We Make Voting Easy Agency: Leo Burnett / Toronto Client: Elections Ontario Category: Corporate Identity / Campaign
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12011E

2012 Interactive Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Out Of Home / Digital / Electronic - Single or Campaign

12017A

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Advertising Gold Pencil

BBDO New York / New York

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

12046R

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Design Gold Pencil

Beautiful / Singapore

The Browsing Copy Project

For Browsing Only

Branding / Booklet/Brochure

12004D

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Advertising Gold Pencil

BBDO New York / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Design Gold Pencil

Leo Burnett / Toronto

Elections Ontario

We Make Voting Easy

Corporate Identity / Campaign

12011D

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

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