The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Outdoor Design / Street Furniture
Cement Truck
Agency: Proximity Canada/BBDO Toronto / Toronto
Client: smart Canada Category: Outdoor Design / Street Furniture
MINI Parked Car Locator
Agency: TAXI Canada Ltd. / Toronto
Client: MINI Canada Category: Outdoor Design / Street Furniture
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12241N
Award:
2012 Interactive Merit Award
Agency:
mount inc. / Shibuya-ku
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12242N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12195N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12196N
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
12326T
Award:
2012 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
Nando's South Africa
Title:
The Last Dictator Standing
Category:
Consumer Television / 60 Second - Single
Annual ID:
12327T
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
60 Things in 60 Seconds
Category:
Consumer Television / 60 Second - Single
Annual ID:
12328T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Victor
Category:
Consumer Television / 60 Second - Single
Annual ID:
12329T
Award:
2012 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Annual ID:
12330T
Award:
2012 Advertising Merit Award
Agency:
Euro RSCG Israel / Tel Aviv
Client:
Reckitt Benckiser
Title:
Colon 101
Category:
Consumer Television / 60 Second - Single
Annual ID:
12331T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Annual ID:
12332T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Annual ID:
12333T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
One Hitter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12334T
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Annual ID:
12336T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Blind Spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
12337T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Hallmark
Title:
Give and Get
Category:
Consumer Television / 60 Second - Single
Annual ID:
12338T
Award:
2012 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Consumer Television / 60 Second - Single
Annual ID:
12339T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Blam! Blam!
Category:
Consumer Television / 60 Second - Single
Annual ID:
12340T
Award:
2012 Advertising Merit Award
Agency:
BBH and Google Creative Lab / Los Angeles
Client:
Google Chrome
Title:
Dear Sophie
Category:
Consumer Television / 60 Second - Single
Annual ID:
12341T
Award:
2012 Advertising Merit Award
Agency:
Ponce Buenos Aires / Buenos Aires
Client:
Unilever
Title:
2012
Category:
Consumer Television / 60 Second - Single
Annual ID:
12342T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
ZE - Electric life
Category:
Consumer Television / 60 Second - Single
Annual ID:
12343T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Annual ID:
12344T
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client:
Nissan
Title:
Gas Powered Everything
Category:
Consumer Television / 60 Second - Single
Annual ID:
12345T
Award:
2012 Advertising Merit Award
Agency:
TRY/ Apt / Oslo
Client:
Volkswagen
Title:
No Sheep - No Sleep
Category:
Consumer Television / 60 Second - Single
Annual ID:
12346T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
Heineken USA
Title:
Handlebar Moustache
Category:
Consumer Television / 60 Second - Single
Annual ID:
12347T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Annual ID:
12348T
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12143N
Award:
2012 Interactive Merit Award
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12144N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12145N
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
AbInBev / Andes Beer
Title:
Andes Friend Recovery
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12206A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
BGH Air Conditioners
Title:
Big Noses
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12207A
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12209A
Award:
2012 Advertising Merit Award
Agency:
OgilvyOne London / London
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12210A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12211A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12212A
Award:
2012 Design Merit Award
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Annual ID:
12178D
Award:
2012 Design Merit Award
Agency:
Proximity Canada/BBDO Toronto / Toronto
Client:
smart Canada
Title:
Cement Truck
Category:
Outdoor Design / Street Furniture
Annual ID:
12179D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
MINI Canada
Title:
MINI Parked Car Locator
Category:
Outdoor Design / Street Furniture
Annual ID:
12180D
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Branded Content
Annual ID:
12164E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Annual ID:
12165E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB Tribal Group GmbH / Berlin
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Annual ID:
12166E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Creative / Alexandria
Client:
Chevy
Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Category:
Innovation in Branded Content
Annual ID:
12167E
Award:
2012 Branded Entertainment Merit Award
Agency:
FCCE / Amsterdam
Client:
ZIGGO Telecom
Title:
Entertainment Experience
Category:
Innovation in Branded Content
Annual ID:
12168E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Annual ID:
12169E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art
Title:
U-Code
Category:
Innovation in Branded Content
Annual ID:
12170E
