The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming
Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming
Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming
Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
"One Day" Agency: Futuristic Films / Denver Client: Steelcase Category: Cinema / Documentaries
OUT+PACE Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You Agency: Dentsu New York/TK Digital / Brooklyn Client: JCCI NY Category: Cinema / Documentaries
Art & Corny Agency: Trunchpole & Trunchpole / London Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
From Perú For Peru Agency: Y & R Perú / Lima Client: Prom Perú Category: Cinema / Documentaries
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic Agency: JWT New York / New York Client: Macy's Category: Branded Applications / Branded applications
King of the Slope Agency: Lowe Brindfors / Stockholm Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break Agency: Pereira & O'Dell / San Francisco Client: Corona Category: Branded Applications / Branded applications
Google Wallet Agency: R/GA / New York Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Applications / Branded applications
Spider Agency: The Martin Agency / Richmond Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake Agency: The Martin Agency / Richmond Client: Walmart Category: Branded Applications / Branded applications
Astro MY Music Awards Agency: Astro MBNS / Bukit Jalil Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Promos / Reality-television Promo
Epic Comic Movies Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Nuts About Bolts Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television
World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation Agency: BBDO New York / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations
Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations
Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations

2012 Branded Entertainment Merit Award

.99 / Auckland

Mike Tod

Who Murdered Rico?

Gaming / Online gaming

12078E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

Shiphunt - Oceans of Treasure

Gaming / Online gaming

12079E

2012 Branded Entertainment Merit Award

BBDO New York / New York

HBO

Dig Deeper

Gaming / Online gaming

12080E

2012 Branded Entertainment Merit Award

Grabarz & Partner WA GmbH / Hamburg

Wieners + Wieners GmbH

Wieners + Wieners Christmas dictation

Gaming / Online gaming

12081E

2012 Branded Entertainment Merit Award

Idle Games / San Francisco

Idle Games

Idle Worship

Gaming / Online gaming

12082E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Gaming / Online gaming

12083E

2012 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Gaming / Online gaming

12084E

2012 Branded Entertainment Merit Award

Ogilvy Brasil / são paulo

Allianz

Live Frog

Gaming / Online gaming

12085E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Yahoo!

Tap Joint

Gaming / Online gaming

12086E

2012 Branded Entertainment Merit Award

Soap Creative / Los Angeles

Sony Computer Entertainment America & Insomniac Games

Global Resistance

Gaming / Online gaming

12087E

2012 Branded Entertainment Merit Award

Futuristic Films / Denver

Steelcase

"One Day"

Cinema / Documentaries

12072E

2012 Branded Entertainment Merit Award

The George Washington Univ. Medical Faculty Associates / Washington

GW Cardiology

OUT+PACE

Cinema / Documentaries

12073E

2012 Branded Entertainment Merit Award

Dentsu New York/TK Digital / Brooklyn

JCCI NY

Arigato! We Will Always Remember You

Cinema / Documentaries

12074E

2012 Branded Entertainment Merit Award

Trunchpole & Trunchpole / London

Trunchpole & Trunchpole

Art & Corny

Cinema / Documentaries

12075E

2012 Branded Entertainment Merit Award

Y & R Perú / Lima

Prom Perú

From Perú For Peru

Cinema / Documentaries

12076E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Applications / Branded applications

12091E

2012 Branded Entertainment Merit Award

BBH New York / New York

BBC

Touching The Stars

Branded Applications / Branded applications

12092E

2012 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

Pepsi Max

Pepsi Max Top Mates

Branded Applications / Branded applications

12093E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Branded Applications / Branded applications

12094E

2012 Branded Entertainment Merit Award

DDB, Paris / Paris

MINI France

MINI Maps

Branded Applications / Branded applications

12095E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Australian Defence Force

The Paper Baron

Branded Applications / Branded applications

12096E

2012 Branded Entertainment Merit Award

Grey London / London

Dairy Crest

Country Life - The Great British Picnic App

Branded Applications / Branded applications

12097E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Believe-O-Magic

Branded Applications / Branded applications

12098E

2012 Branded Entertainment Merit Award

Lowe Brindfors / Stockholm

Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording

King of the Slope

Branded Applications / Branded applications

12099E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Corona

Corona Beach Break

Branded Applications / Branded applications

12100E

2012 Branded Entertainment Merit Award

R/GA / New York

Google Wallet

Google Wallet

Branded Applications / Branded applications

12101E

2012 Branded Entertainment Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Branded Applications / Branded applications

12102E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Spider

Branded Applications / Branded applications

12103E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Walmart

Frank the Fruitcake

Branded Applications / Branded applications

12104E

2012 Branded Entertainment Merit Award

Astro MBNS / Bukit Jalil

Astro AEC

Astro MY Music Awards

Promos / Reality-television Promo

12188E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Tip Jar

Promos / Reality-television Promo

12189E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Promos / Reality-television Promo

12190E

2012 Branded Entertainment Merit Award

MSN Video and Multimedia / Bellevue

MSN Entertainment

Epic Comic Movies

Promos / Trailer/Cinema Promo

12191E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Turbo

Nuts About Bolts

Motion Graphics / Title Sequences - Television

12077E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

World Records

Events and Installations

12136E

2012 Branded Entertainment Merit Award

BBDO Proximity Hamburg / Duesseldorf

Ankerland e. V.

Post-it War for Charity

Events and Installations

12137E

2012 Branded Entertainment Merit Award

BBDO New York / New York

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

12138E

2012 Branded Entertainment Merit Award

Colenso BBDO / Auckland

Frucor Beverages Ltd

Skate Pinball

Events and Installations

12139E

2012 Branded Entertainment Merit Award

Conill Saatchi & Saatchi / Torrance

Toyota Motor Sales, USA

Projecting Pollution

Events and Installations

12140E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Schweppes

Cocktail Mail

Events and Installations

12141E

2012 Branded Entertainment Merit Award

Hakuhodo Kettle / Tokyo

TOYOTA MARKETING JAPAN

BIG SHARE!

Events and Installations

12142E

2012 Branded Entertainment Merit Award

Relevent / Austin

Jeep

Jeep Ops Experience

Events and Installations

12143E

2012 Branded Entertainment Merit Award

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Events and Installations

12144E

2012 Branded Entertainment Merit Award

JWT India / Mumbai

Bennet Coleman & Co - The Times of India

Fresh Home Delivery Campaign

Events and Installations

12145E

2012 Branded Entertainment Merit Award

LEO BURNETT ARGENTINA / Buenos Aires

Garbarino

Back to Garbarino

Events and Installations

12146E

2012 Branded Entertainment Merit Award

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Events and Installations

12147E

2012 Branded Entertainment Merit Award

Designkitchen / Chicago

HP

Play Big

Events and Installations

12148E

2012 Branded Entertainment Merit Award

Lowe Roche / Toronto

Warner Brothers Pictures Canada

Contagion - Bacteria Billboard

Events and Installations

12149E

2012 Branded Entertainment Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Events and Installations

12150E

2012 Branded Entertainment Merit Award

MediaCom / Sydney

Dell Alienware

Area 52

Events and Installations

12151E

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