The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation Agency: BBDO / New York Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations
Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations
Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations
Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump Agency: Mistress / Venice Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations
Check In to the Ballgame Agency: R/GA / New York Client: MasterCard Category: Events and Installations
SPARQ Agency: R/GA / New York Client: Nike Category: Events and Installations
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Events and Installations
Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Events and Installations
Converse Block Party Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Events and Installations
Gloria=Glory Agency: Y&R COLOMBIA / BOGOTA Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata Agency: Y&R COLOMBIA / BOGOTA Client: Homecenter Colombia Category: Events and Installations
Google Chrome: The Web Is What You Make of It Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience" Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC Agency: Leo Burnett Thailand / Bangkok Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary Agency: The Martin Agency / Richmond Client: Mentos Category: Online Branded Entertainment / Long-form
Astro MY Music Awards Agency: Astro MBNS / Bukit Jalil Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Promos / Reality-television Promo
APB Reloaded Live Action Trailer Agency: Ayzenberg Group / Pasadena Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Gaming / Console and PC gaming
Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series
Epic Comic Movies Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
Earth 2050: The Future of Energy Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day Agency: TBWA\Toronto / Toronto Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

World Records

Events and Installations

12136E

2012 Branded Entertainment Merit Award

BBDO Proximity Hamburg / Duesseldorf

Ankerland e. V.

Post-it War for Charity

Events and Installations

12137E

2012 Branded Entertainment Merit Award

BBDO / New York

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

12138E

2012 Branded Entertainment Merit Award

Colenso BBDO / Auckland

Frucor Beverages Ltd

Skate Pinball

Events and Installations

12139E

2012 Branded Entertainment Merit Award

Conill Saatchi & Saatchi / Torrance

Toyota Motor Sales, USA

Projecting Pollution

Events and Installations

12140E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Schweppes

Cocktail Mail

Events and Installations

12141E

2012 Branded Entertainment Merit Award

Hakuhodo Kettle / Tokyo

TOYOTA MARKETING JAPAN

BIG SHARE!

Events and Installations

12142E

2012 Branded Entertainment Merit Award

Relevent / Austin

Jeep

Jeep Ops Experience

Events and Installations

12143E

2012 Branded Entertainment Merit Award

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Events and Installations

12144E

2012 Branded Entertainment Merit Award

JWT India / Mumbai

Bennet Coleman & Co - The Times of India

Fresh Home Delivery Campaign

Events and Installations

12145E

2012 Branded Entertainment Merit Award

LEO BURNETT ARGENTINA / Buenos Aires

Garbarino

Back to Garbarino

Events and Installations

12146E

2012 Branded Entertainment Merit Award

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Events and Installations

12147E

2012 Branded Entertainment Merit Award

Designkitchen / Chicago

HP

Play Big

Events and Installations

12148E

2012 Branded Entertainment Merit Award

Lowe Roche / Toronto

Warner Brothers Pictures Canada

Contagion - Bacteria Billboard

Events and Installations

12149E

2012 Branded Entertainment Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Events and Installations

12150E

2012 Branded Entertainment Merit Award

MediaCom / Sydney

Dell Alienware

Area 52

Events and Installations

12151E

2012 Branded Entertainment Merit Award

MetropolitanRepublic / Johanneesburg

Wimpy

Wimpy Braille Burgers

Events and Installations

12152E

2012 Branded Entertainment Merit Award

Mistress / Venice

Mattel Inc.

Hot Wheels World Record Jump

Events and Installations

12153E

2012 Branded Entertainment Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Foundation Fortisland Pampus

Dutch Shark Alarm

Events and Installations

12154E

2012 Branded Entertainment Merit Award

Ogilvy Group Melbourne / Melbourne

Puma

Puma Love Run

Events and Installations

12155E

2012 Branded Entertainment Merit Award

R/GA / New York

MasterCard

Check In to the Ballgame

Events and Installations

12156E

2012 Branded Entertainment Merit Award

R/GA / New York

Nike

SPARQ

Events and Installations

12157E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Events and Installations

12158E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Events and Installations

12159E

2012 Branded Entertainment Merit Award

Walrus / New York

Smith & Wollensky

Your name here

Events and Installations

12160E

2012 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Converse Block Party

Events and Installations

12161E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Telefónica Telecom

Gloria=Glory

Events and Installations

12162E

2012 Branded Entertainment Merit Award

Y&R COLOMBIA / BOGOTA

Homecenter Colombia

The Worlds Biggest Pinata

Events and Installations

12163E

2012 Branded Entertainment Merit Award

BBH / New York + Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Jason Bateman

Online Branded Entertainment / Long-form

12127E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

"The Inside Experience"

Online Branded Entertainment / Long-form

12128E

2012 Branded Entertainment Merit Award

Leo Burnett Thailand / Bangkok

TMB Corporate Branding

Panyee FC

Online Branded Entertainment / Long-form

12129E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Gum Gallery Documentary

Online Branded Entertainment / Long-form

12130E

2012 Branded Entertainment Merit Award

Astro MBNS / Bukit Jalil

Astro AEC

Astro MY Music Awards

Promos / Reality-television Promo

12188E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Tip Jar

Promos / Reality-television Promo

12189E

2012 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Promos / Reality-television Promo

12190E

2012 Branded Entertainment Merit Award

Ayzenberg Group / Pasadena

alistgames & GamersFirst

APB Reloaded Live Action Trailer

Gaming / Console and PC gaming

12088E

2012 Branded Entertainment Merit Award

twofifteenmccann / San Francisco

Microsoft

Kinect Effect

Gaming / Console and PC gaming

12089E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Can You Serve Reality TV Show

Television / Reality/Unscripted Series

12067E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Macy's Million Dollar Makeover

Television / Reality/Unscripted Series

12068E

2012 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods

Lacta Surprises

Television / Reality/Unscripted Series

12069E

2012 Branded Entertainment Merit Award

MSN Video and Multimedia / Bellevue

MSN Entertainment

Epic Comic Movies

Promos / Trailer/Cinema Promo

12191E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Branded Entertainment Merit Award

MediaCom / New York

Shell Oil Company

Earth 2050: The Future of Energy

Television / Specials or one-time screenings

12070E

2012 Branded Entertainment Merit Award

TBWA\Toronto / Toronto

Accessible Media Inc.

Jeffs Day

Television / Specials or one-time screenings

12071E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

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