The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign
Agency: Creative Artists Agency / Los Angeles
Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say
Agency: Hard Citizen / Toronto
Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project
Agency: MediaCom / New York
Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown
Agency: MediaCom / New York
Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis
Agency: String Theory / Auckland
Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher
Agency: The Martin Agency / Richmond
Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com
Agency: Tribal DDB Worldwide / New York
Client: Reebok Category: Online Branded Entertainment / Short-form
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Annual ID:
12105E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi
Category:
Online Branded Entertainment / Short-form
Annual ID:
12106E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Online Branded Entertainment / Short-form
Annual ID:
12107E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Online Branded Entertainment / Short-form
Annual ID:
12108E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Diageo
Title:
Jeremiah Weed's Badass Campaign
Category:
Online Branded Entertainment / Short-form
Annual ID:
12109E
Award:
2012 Branded Entertainment Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Branded Entertainment / Short-form
Annual ID:
12110E
Award:
2012 Branded Entertainment Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Branded Entertainment / Short-form
Annual ID:
12111E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hard Citizen / Toronto
Client:
Shit Girls Say
Title:
Shit Girls Say
Category:
Online Branded Entertainment / Short-form
Annual ID:
12112E
Award:
2012 Branded Entertainment Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
BMW North America
Title:
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Category:
Online Branded Entertainment / Short-form
Annual ID:
12113E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Online Branded Entertainment / Short-form
Annual ID:
12114E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Audi
Title:
Untitled Jersey City Project
Category:
Online Branded Entertainment / Short-form
Annual ID:
12115E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
ConAgra Foods
Title:
Healthy Choice Top Chef Showdown
Category:
Online Branded Entertainment / Short-form
Annual ID:
12116E
Award:
2012 Branded Entertainment Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Branded Entertainment / Short-form
Annual ID:
12117E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Online Branded Entertainment / Short-form
Annual ID:
12118E
Award:
2012 Branded Entertainment Merit Award
Agency:
String Theory / Auckland
Client:
Good Books
Title:
Metamorphosis
Category:
Online Branded Entertainment / Short-form
Annual ID:
12119E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer
Title:
Bieber/Usher
Category:
Online Branded Entertainment / Short-form
Annual ID:
12120E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Reebok
Title:
WeRClassic.com
Category:
Online Branded Entertainment / Short-form
Annual ID:
12121E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E
Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E
Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E
Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E
Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E
Award:
2012 Branded Entertainment Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Events and Installations
Annual ID:
12152E
Award:
2012 Branded Entertainment Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels World Record Jump
Category:
Events and Installations
Annual ID:
12153E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Foundation Fortisland Pampus
Title:
Dutch Shark Alarm
Category:
Events and Installations
Annual ID:
12154E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Annual ID:
12155E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
MasterCard
Title:
Check In to the Ballgame
Category:
Events and Installations
Annual ID:
12156E
