The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

APB Reloaded Live Action Trailer Agency: Ayzenberg Group / Pasadena Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Gaming / Console and PC gaming
Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming
Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming
Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming
Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games

2012 Branded Entertainment Merit Award

Ayzenberg Group / Pasadena

alistgames & GamersFirst

APB Reloaded Live Action Trailer

Gaming / Console and PC gaming

12088E

2012 Branded Entertainment Merit Award

twofifteenmccann / San Francisco

Microsoft

Kinect Effect

Gaming / Console and PC gaming

12089E

2012 Branded Entertainment Merit Award

.99 / Auckland

Mike Tod

Who Murdered Rico?

Gaming / Online gaming

12078E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

Shiphunt - Oceans of Treasure

Gaming / Online gaming

12079E

2012 Branded Entertainment Merit Award

BBDO New York / New York

HBO

Dig Deeper

Gaming / Online gaming

12080E

2012 Branded Entertainment Merit Award

Grabarz & Partner WA GmbH / Hamburg

Wieners + Wieners GmbH

Wieners + Wieners Christmas dictation

Gaming / Online gaming

12081E

2012 Branded Entertainment Merit Award

Idle Games / San Francisco

Idle Games

Idle Worship

Gaming / Online gaming

12082E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Gaming / Online gaming

12083E

2012 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Gaming / Online gaming

12084E

2012 Branded Entertainment Merit Award

Ogilvy Brasil / são paulo

Allianz

Live Frog

Gaming / Online gaming

12085E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Yahoo!

Tap Joint

Gaming / Online gaming

12086E

2012 Branded Entertainment Merit Award

Soap Creative / Los Angeles

Sony Computer Entertainment America & Insomniac Games

Global Resistance

Gaming / Online gaming

12087E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

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