The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations
Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations
APB Reloaded Live Action Trailer
Agency: Ayzenberg Group / Pasadena
Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Gaming / Console and PC gaming
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville
Agency: OMD / New York
Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Can You Serve Reality TV Show
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods Category: Television / Reality/Unscripted Series
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign
Agency: Creative Artists Agency / Los Angeles
Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say
Agency: Hard Citizen / Toronto
Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Annual ID:
12141E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Annual ID:
12142E
Award:
2012 Branded Entertainment Merit Award
Agency:
Relevent / Austin
Client:
Jeep
Title:
Jeep Ops Experience
Category:
Events and Installations
Annual ID:
12143E
Award:
2012 Branded Entertainment Merit Award
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Events and Installations
Annual ID:
12144E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT India / Mumbai
Client:
Bennet Coleman & Co - The Times of India
Title:
Fresh Home Delivery Campaign
Category:
Events and Installations
Annual ID:
12145E
Award:
2012 Branded Entertainment Merit Award
Agency:
LEO BURNETT ARGENTINA / Buenos Aires
Client:
Garbarino
Title:
Back to Garbarino
Category:
Events and Installations
Annual ID:
12146E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Annual ID:
12147E
Award:
2012 Branded Entertainment Merit Award
Agency:
Designkitchen / Chicago
Client:
HP
Title:
Play Big
Category:
Events and Installations
Annual ID:
12148E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Roche / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Events and Installations
Annual ID:
12149E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Annual ID:
12150E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / Sydney
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Annual ID:
12151E
Award:
2012 Branded Entertainment Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Events and Installations
Annual ID:
12152E
Award:
2012 Branded Entertainment Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels World Record Jump
Category:
Events and Installations
Annual ID:
12153E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Foundation Fortisland Pampus
Title:
Dutch Shark Alarm
Category:
Events and Installations
Annual ID:
12154E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Annual ID:
12155E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
MasterCard
Title:
Check In to the Ballgame
Category:
Events and Installations
Annual ID:
12156E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Events and Installations
Annual ID:
12157E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Events and Installations
Annual ID:
12158E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Events and Installations
Annual ID:
12159E
Award:
2012 Branded Entertainment Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Events and Installations
Annual ID:
12160E
Award:
2012 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Annual ID:
12161E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Telefónica Telecom
Title:
Gloria=Glory
Category:
Events and Installations
Annual ID:
12162E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
Homecenter Colombia
Title:
The Worlds Biggest Pinata
Category:
Events and Installations
Annual ID:
12163E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ayzenberg Group / Pasadena
Client:
alistgames & GamersFirst
Title:
APB Reloaded Live Action Trailer
Category:
Gaming / Console and PC gaming
Annual ID:
12088E
Award:
2012 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco
Client:
Microsoft
Title:
Kinect Effect
Category:
Gaming / Console and PC gaming
Annual ID:
12089E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Annual ID:
12176E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Live at Macy's
Category:
Best Brand Channel
Annual ID:
12177E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Annual ID:
12178E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Best Brand Channel
Annual ID:
12179E
Award:
2012 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Frito-Lay
Title:
Frito-Lay All Natural Farmville
Category:
Best Brand Channel
Annual ID:
12180E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Annual ID:
12181E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Annual ID:
12182E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Can You Serve Reality TV Show
Category:
Television / Reality/Unscripted Series
Annual ID:
12067E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Annual ID:
12068E
Award:
2012 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods
Title:
Lacta Surprises
Category:
Television / Reality/Unscripted Series
Annual ID:
12069E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Annual ID:
12105E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi
Category:
Online Branded Entertainment / Short-form
Annual ID:
12106E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Online Branded Entertainment / Short-form
Annual ID:
12107E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Online Branded Entertainment / Short-form
Annual ID:
12108E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Diageo
Title:
Jeremiah Weed's Badass Campaign
Category:
Online Branded Entertainment / Short-form
Annual ID:
12109E
Award:
2012 Branded Entertainment Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Branded Entertainment / Short-form
Annual ID:
12110E
Award:
2012 Branded Entertainment Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Branded Entertainment / Short-form
Annual ID:
12111E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hard Citizen / Toronto
Client:
Shit Girls Say
Title:
Shit Girls Say
Category:
Online Branded Entertainment / Short-form
Annual ID:
12112E
