The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series
The Long Khan Agency: Deep Focus / New York Client: Epix Category: Promos / Television Promo
The Human Element Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars Agency: Ferroconcrete / Los Angeles Client: TCM Category: Promos / Television Promo
Voltron Force Promo Agency: Oishii Creative / Pasadena Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix Agency: Studio Zoo / Randburg Client: DStv Category: Promos / Television Promo
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Best Brand Channel
Live at Macy's Agency: JWT New York / New York Client: Macy's Category: Best Brand Channel
Stuff Theatre Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville Agency: OMD / New York Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Nuts About Bolts Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television
Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming
Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming
Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming
Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
APB Reloaded Live Action Trailer Agency: Ayzenberg Group / Pasadena Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Gaming / Console and PC gaming
Google Chrome: Lady Gaga Agency: BBH New York / New York Client: Google Category: Music
Converse Three Artists One Song Agency: Cornerstone Agency / New York Client: Converse Category: Music
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Music
Track Me Agency: InnovativeThunder / NewYork Client: Riot !n Paris Category: Music
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content
Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content
Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Can You Serve Reality TV Show

Television / Reality/Unscripted Series

12067E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Macy's Million Dollar Makeover

Television / Reality/Unscripted Series

12068E

2012 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods

Lacta Surprises

Television / Reality/Unscripted Series

12069E

2012 Branded Entertainment Merit Award

Deep Focus / New York

Epix

The Long Khan

Promos / Television Promo

12183E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Science

The Human Element

Promos / Television Promo

12184E

2012 Branded Entertainment Merit Award

Ferroconcrete / Los Angeles

TCM

TCM 31 Days of Oscars

Promos / Television Promo

12185E

2012 Branded Entertainment Merit Award

Oishii Creative / Pasadena

Nicktoons

Voltron Force Promo

Promos / Television Promo

12186E

2012 Branded Entertainment Merit Award

Studio Zoo / Randburg

DStv

Guess who’s been watching DStv - Chopstix

Promos / Television Promo

12187E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Best Brand Channel

12176E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Live at Macy's

Best Brand Channel

12177E

2012 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

Stuff Theatre

Best Brand Channel

12178E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

Procter & Gamble - Mr. Clean

Real Friend on Facebook

Best Brand Channel

12179E

2012 Branded Entertainment Merit Award

OMD / New York

Frito-Lay

Frito-Lay All Natural Farmville

Best Brand Channel

12180E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Blue Skittles - Like The Rainbow

Best Brand Channel

12181E

2012 Branded Entertainment Merit Award

TBWA\London / London

Wrigley

Skittles - Welcome to the Rainbow

Best Brand Channel

12182E

2012 Branded Entertainment Merit Award

Discovery Networks Asia-Pacific / Singapore

Discovery Turbo

Nuts About Bolts

Motion Graphics / Title Sequences - Television

12077E

2012 Branded Entertainment Merit Award

.99 / Auckland

Mike Tod

Who Murdered Rico?

Gaming / Online gaming

12078E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

Shiphunt - Oceans of Treasure

Gaming / Online gaming

12079E

2012 Branded Entertainment Merit Award

BBDO New York / New York

HBO

Dig Deeper

Gaming / Online gaming

12080E

2012 Branded Entertainment Merit Award

Grabarz & Partner WA GmbH / Hamburg

Wieners + Wieners GmbH

Wieners + Wieners Christmas dictation

Gaming / Online gaming

12081E

2012 Branded Entertainment Merit Award

Idle Games / San Francisco

Idle Games

Idle Worship

Gaming / Online gaming

12082E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Gaming / Online gaming

12083E

2012 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Gaming / Online gaming

12084E

2012 Branded Entertainment Merit Award

Ogilvy Brasil / são paulo

Allianz

Live Frog

Gaming / Online gaming

12085E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Yahoo!

Tap Joint

Gaming / Online gaming

12086E

2012 Branded Entertainment Merit Award

Soap Creative / Los Angeles

Sony Computer Entertainment America & Insomniac Games

Global Resistance

Gaming / Online gaming

12087E

2012 Branded Entertainment Merit Award

Ayzenberg Group / Pasadena

alistgames & GamersFirst

APB Reloaded Live Action Trailer

Gaming / Console and PC gaming

12088E

2012 Branded Entertainment Merit Award

twofifteenmccann / San Francisco

Microsoft

Kinect Effect

Gaming / Console and PC gaming

12089E

2012 Branded Entertainment Merit Award

BBH New York / New York

Google

Google Chrome: Lady Gaga

Music

12131E

2012 Branded Entertainment Merit Award

Cornerstone Agency / New York

Converse

Converse Three Artists One Song

Music

12132E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12133E

2012 Branded Entertainment Merit Award

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Music

12134E

2012 Branded Entertainment Merit Award

InnovativeThunder / NewYork

Riot !n Paris

Track Me

Music

12135E

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

2012 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Johnson & Johnson

Diary

Innovation in Branded Content

12172E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

2012 Branded Entertainment Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

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