The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content

Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content

ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content

Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content

Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content

U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content

Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content

Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content

Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content

Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content

SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content

World Records Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Events and Installations

Post-it War for Charity Agency: BBDO Proximity Hamburg / Duesseldorf Client: Ankerland e. V. Category: Events and Installations

Eye Contact Installation Agency: BBDO / New York Client: Ad Council/Autism Speaks Category: Events and Installations

Skate Pinball Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations

Projecting Pollution Agency: Conill Saatchi & Saatchi / Torrance Client: Toyota Motor Sales, USA Category: Events and Installations

Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations

BIG SHARE! Agency: Hakuhodo Kettle / Tokyo Client: TOYOTA MARKETING JAPAN Category: Events and Installations

Jeep Ops Experience Agency: Relevent / Austin Client: Jeep Category: Events and Installations

The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Events and Installations

Fresh Home Delivery Campaign Agency: JWT India / Mumbai Client: Bennet Coleman & Co - The Times of India Category: Events and Installations

Back to Garbarino Agency: LEO BURNETT ARGENTINA / Buenos Aires Client: Garbarino Category: Events and Installations

BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations

Play Big Agency: Designkitchen / Chicago Client: HP Category: Events and Installations

Contagion - Bacteria Billboard Agency: Lowe Roche / Toronto Client: Warner Brothers Pictures Canada Category: Events and Installations

Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Events and Installations

Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations

Wimpy Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations

Hot Wheels World Record Jump Agency: Mistress / Venice Client: Mattel Inc. Category: Events and Installations

Dutch Shark Alarm Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Foundation Fortisland Pampus Category: Events and Installations

Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations

Check In to the Ballgame Agency: R/GA / New York Client: MasterCard Category: Events and Installations

SPARQ Agency: R/GA / New York Client: Nike Category: Events and Installations

Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Events and Installations

GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Events and Installations

Your name here Agency: Walrus / New York Client: Smith & Wollensky Category: Events and Installations

Converse Block Party Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Events and Installations

Gloria=Glory Agency: Y&R COLOMBIA / BOGOTA Client: Telefónica Telecom Category: Events and Installations

The Worlds Biggest Pinata Agency: Y&R COLOMBIA / BOGOTA Client: Homecenter Colombia Category: Events and Installations

Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form

Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form

Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form

Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form

Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form

Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form

Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form

Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form

BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future Agency: Kirshenbaum Bond Senecal + Partners / New York Client: BMW North America Category: Online Branded Entertainment / Short-form

THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form

The One Show

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Title

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Annual ID

Award: 2012 Branded Entertainment Merit Award

Agency: CP+B / Boulder

Client: Burger King

Title: Whopper Lust

Category: Innovation in Branded Content

Annual ID: 12164E

Award: 2012 Branded Entertainment Merit Award

Agency: CP+B and Digitas / Boulder

Client: American Express

Title: Small Business Gets An Official Day

Category: Innovation in Branded Content

Annual ID: 12165E

Award: 2012 Branded Entertainment Merit Award

Agency: DDB Tribal Group GmbH / Berlin

Client: Entega

Title: ENTEGA ENERGY SAVING SPOT

Category: Innovation in Branded Content

Annual ID: 12166E

Award: 2012 Branded Entertainment Merit Award

Agency: Discovery Creative / Alexandria

Client: Chevy

Title: Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Category: Innovation in Branded Content

Annual ID: 12167E

Award: 2012 Branded Entertainment Merit Award

Agency: FCCE / Amsterdam

Client: ZIGGO Telecom

Title: Entertainment Experience

Category: Innovation in Branded Content

Annual ID: 12168E

Award: 2012 Branded Entertainment Merit Award

Agency: Leo Burnett / Millers Point

Client: Diageo Australia

Title: Watermark

Category: Innovation in Branded Content

Annual ID: 12169E

Award: 2012 Branded Entertainment Merit Award

Agency: Leo Burnett Sp. z o.o. / Warsaw

Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

Title: U-Code

Category: Innovation in Branded Content

Annual ID: 12170E

Award: 2012 Branded Entertainment Merit Award

Agency: mono / Minneapolis

Client: Blu Dot

Title: Swap Meet

Category: Innovation in Branded Content

Annual ID: 12171E

Award: 2012 Branded Entertainment Merit Award

Award:
2012 Branded Entertainment Merit Award

Agency:
CP+B / Boulder

Client:
Burger King

Title:
Whopper Lust

Category:
Innovation in Branded Content

Annual ID:
12164E

Award:
2012 Branded Entertainment Merit Award

Agency:
CP+B and Digitas / Boulder

Client:
American Express

Title:
Small Business Gets An Official Day

Category:
Innovation in Branded Content

Annual ID:
12165E

Award:
2012 Branded Entertainment Merit Award

Agency:
DDB Tribal Group GmbH / Berlin

Client:
Entega

Title:
ENTEGA ENERGY SAVING SPOT

Category:
Innovation in Branded Content

Annual ID:
12166E

Award:
2012 Branded Entertainment Merit Award

Agency:
Discovery Creative / Alexandria

Client:
Chevy

Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Category:
Innovation in Branded Content

Annual ID:
12167E

Award:
2012 Branded Entertainment Merit Award

Agency:
FCCE / Amsterdam

Client:
ZIGGO Telecom

Title:
Entertainment Experience

Category:
Innovation in Branded Content

Annual ID:
12168E

Award:
2012 Branded Entertainment Merit Award

Agency:
Leo Burnett / Millers Point

Client:
Diageo Australia

Title:
Watermark

Category:
Innovation in Branded Content

Annual ID:
12169E

Award:
2012 Branded Entertainment Merit Award

Agency:
Leo Burnett Sp. z o.o. / Warsaw

Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

Title:
U-Code

Category:
Innovation in Branded Content

Annual ID:
12170E

Award:
2012 Branded Entertainment Merit Award

Agency:
mono / Minneapolis

Client:
Blu Dot

Title:
Swap Meet

Category:
Innovation in Branded Content

Annual ID:
12171E

Award:
2012 Branded Entertainment Merit Award

Agency:
Ogilvy Beijing / Beijing

Client:
Johnson & Johnson

Title:
Diary

Category:
Innovation in Branded Content

Annual ID:
12172E

Award:
2012 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond

Client:
Mentos

Title:
Negative Tweet Eliminator

Category:
Innovation in Branded Content

Annual ID:
12173E

Award:
2012 Branded Entertainment Merit Award

Agency:
Tool / Santa Monica

Client:
Little Monster

Title:
Take This Lollipop

Category:
Innovation in Branded Content

Annual ID:
12174E

Award:
2012 Branded Entertainment Merit Award

Agency:
Y&R Chicago / Chicago

Client:
Craftsman

Title:
SCREW*D

Category:
Innovation in Branded Content

Annual ID:
12175E

Award:
2012 Branded Entertainment Merit Award

Agency:
180LA / Santa Monica

Client:
Mitsubishi Motors

Title:
World Records

Category:
Events and Installations

Annual ID:
12136E

Award:
2012 Branded Entertainment Merit Award

Agency:
BBDO Proximity Hamburg / Duesseldorf