The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Google Chrome: The Web Is What You Make of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay Agency: Digitas & Momentum / New York Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein Agency: Funny Or Die / Los Angeles Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman Agency: Gotham / New York Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience" Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC Agency: The Leo Burnett Group Thailand / Bangkok Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary Agency: The Martin Agency / Richmond Client: Mentos Category: Online Branded Entertainment / Long-form
Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign Agency: Creative Artists Agency / Los Angeles Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future Agency: Kirshenbaum Bond Senecal + Partners / New York Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project Agency: MediaCom / New York Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown Agency: MediaCom / New York Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher Agency: The Martin Agency / Richmond Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com Agency: Tribal DDB Worldwide / New York Client: Reebok Category: Online Branded Entertainment / Short-form
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
"One Day" Agency: Futuristic Films / Denver Client: Steelcase Category: Cinema / Documentaries
OUT+PACE Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You Agency: Dentsu New York/TK Digital / Brooklyn Client: JCCI NY Category: Cinema / Documentaries
Art & Corny Agency: Trunchpole & Trunchpole / London Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
From Perú For Peru Agency: Y & R Perú / Lima Client: Prom Perú Category: Cinema / Documentaries
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Innovation in Branded Content
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero Agency: Discovery Creative / Alexandria Client: Chevy Category: Innovation in Branded Content
Entertainment Experience Agency: FCCE / Amsterdam Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content
Diary Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content
Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Best Brand Channel
Live at Macy's Agency: JWT New York / New York Client: Macy's Category: Best Brand Channel
Stuff Theatre Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Best Brand Channel

2012 Branded Entertainment Merit Award

BBH New York/Google Creative Lab / New York

Google

Google Chrome: The Web Is What You Make of It

Online Branded Entertainment / Long-form

12122E

2012 Branded Entertainment Merit Award

Digitas & Momentum / New York

American Express

Unstaged - Coldplay

Online Branded Entertainment / Long-form

12123E

2012 Branded Entertainment Merit Award

Funny Or Die / Los Angeles

The Weinstein Company

Paul Rudd Pitches Harvey Weinstein

Online Branded Entertainment / Long-form

12124E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

12125E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Sarah Silverman

Online Branded Entertainment / Long-form

12126E

2012 Branded Entertainment Merit Award

Gotham / New York

Denny's

Always Open - Jason Bateman

Online Branded Entertainment / Long-form

12127E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel + Toshiba

"The Inside Experience"

Online Branded Entertainment / Long-form

12128E

2012 Branded Entertainment Merit Award

The Leo Burnett Group Thailand / Bangkok

TMB Corporate Branding

Panyee FC

Online Branded Entertainment / Long-form

12129E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Gum Gallery Documentary

Online Branded Entertainment / Long-form

12130E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Mitsubishi Motors

Death Road

Online Branded Entertainment / Short-form

12105E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Los Angeles Mission

Quick Fix with Gwen and Maxi

Online Branded Entertainment / Short-form

12106E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Online Branded Entertainment / Short-form

12107E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Online Branded Entertainment / Short-form

12108E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Diageo

Jeremiah Weed's Badass Campaign

Online Branded Entertainment / Short-form

12109E

2012 Branded Entertainment Merit Award

Denizen Company / Culver City

Qualcomm

Bug Circus Generator

Online Branded Entertainment / Short-form

12110E

2012 Branded Entertainment Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Charlie Bit My Finger - The Horror

Online Branded Entertainment / Short-form

12111E

2012 Branded Entertainment Merit Award

Hard Citizen / Toronto

Shit Girls Say

Shit Girls Say

Online Branded Entertainment / Short-form

12112E

2012 Branded Entertainment Merit Award

Kirshenbaum Bond Senecal + Partners / New York

BMW North America

BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future

Online Branded Entertainment / Short-form

12113E

2012 Branded Entertainment Merit Award

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Online Branded Entertainment / Short-form

12114E

2012 Branded Entertainment Merit Award

MediaCom / New York

Audi

Untitled Jersey City Project

Online Branded Entertainment / Short-form

12115E

2012 Branded Entertainment Merit Award

MediaCom / New York

ConAgra Foods

Healthy Choice Top Chef Showdown

Online Branded Entertainment / Short-form

12116E

2012 Branded Entertainment Merit Award

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Branded Entertainment / Short-form

12117E

2012 Branded Entertainment Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe - Parade

Online Branded Entertainment / Short-form

12118E

2012 Branded Entertainment Merit Award

String Theory / Auckland

Good Books

Metamorphosis

Online Branded Entertainment / Short-form

12119E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer

Bieber/Usher

Online Branded Entertainment / Short-form

12120E

2012 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Reebok

WeRClassic.com

Online Branded Entertainment / Short-form

12121E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Branded Entertainment Merit Award

Futuristic Films / Denver

Steelcase

"One Day"

Cinema / Documentaries

12072E

2012 Branded Entertainment Merit Award

The George Washington Univ. Medical Faculty Associates / Washington

GW Cardiology

OUT+PACE

Cinema / Documentaries

12073E

2012 Branded Entertainment Merit Award

Dentsu New York/TK Digital / Brooklyn

JCCI NY

Arigato! We Will Always Remember You

Cinema / Documentaries

12074E

2012 Branded Entertainment Merit Award

Trunchpole & Trunchpole / London

Trunchpole & Trunchpole

Art & Corny

Cinema / Documentaries

12075E

2012 Branded Entertainment Merit Award

Y & R Perú / Lima

Prom Perú

From Perú For Peru

Cinema / Documentaries

12076E

2012 Branded Entertainment Merit Award

CP+B / Boulder

Burger King

Whopper Lust

Innovation in Branded Content

12164E

2012 Branded Entertainment Merit Award

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Innovation in Branded Content

12165E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Discovery Creative / Alexandria

Chevy

Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero

Innovation in Branded Content

12167E

2012 Branded Entertainment Merit Award

FCCE / Amsterdam

ZIGGO Telecom

Entertainment Experience

Innovation in Branded Content

12168E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

2012 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Johnson & Johnson

Diary

Innovation in Branded Content

12172E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

2012 Branded Entertainment Merit Award

BBH ASIA PACIFIC / Singapore

Singapore Tourism Board

Can You Serve Reality TV Show

Television / Reality/Unscripted Series

12067E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Macy's Million Dollar Makeover

Television / Reality/Unscripted Series

12068E

2012 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods

Lacta Surprises

Television / Reality/Unscripted Series

12069E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Best Brand Channel

12176E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Live at Macy's

Best Brand Channel

12177E

2012 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

Stuff Theatre

Best Brand Channel

12178E

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