The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Branded Applications / Branded applications
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic Agency: JWT New York / New York Client: Macy's Category: Branded Applications / Branded applications
King of the Slope Agency: Lowe Brindfors / Stockholm Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break Agency: Pereira & O'Dell / San Francisco Client: Corona Category: Branded Applications / Branded applications
Google Wallet Agency: R/GA / New York Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Applications / Branded applications
Spider Agency: The Martin Agency / Richmond Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake Agency: The Martin Agency / Richmond Client: Walmart Category: Branded Applications / Branded applications

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Branded Entertainment Silver Pencil

R/GA / New York

Nike

SPARQ

Branded Applications / Branded applications

12024E

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

2012 Branded Entertainment Bronze Pencil

BBDO New York / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Applications / Branded applications

12091E

2012 Branded Entertainment Merit Award

BBH New York / New York

BBC

Touching The Stars

Branded Applications / Branded applications

12092E

2012 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

Pepsi Max

Pepsi Max Top Mates

Branded Applications / Branded applications

12093E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Branded Applications / Branded applications

12094E

2012 Branded Entertainment Merit Award

DDB, Paris / Paris

MINI France

MINI Maps

Branded Applications / Branded applications

12095E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Australian Defence Force

The Paper Baron

Branded Applications / Branded applications

12096E

2012 Branded Entertainment Merit Award

Grey London / London

Dairy Crest

Country Life - The Great British Picnic App

Branded Applications / Branded applications

12097E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Believe-O-Magic

Branded Applications / Branded applications

12098E

2012 Branded Entertainment Merit Award

Lowe Brindfors / Stockholm

Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording

King of the Slope

Branded Applications / Branded applications

12099E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Corona

Corona Beach Break

Branded Applications / Branded applications

12100E

2012 Branded Entertainment Merit Award

R/GA / New York

Google Wallet

Google Wallet

Branded Applications / Branded applications

12101E

2012 Branded Entertainment Merit Award

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Branded Applications / Branded applications

12102E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Spider

Branded Applications / Branded applications

12103E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Walmart

Frank the Fruitcake

Branded Applications / Branded applications

12104E

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