The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
APB Reloaded Live Action Trailer Agency: Ayzenberg Group / Pasadena Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming
Kinect Effect Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Gaming / Console and PC gaming
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming
Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming
Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming
Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

2012 Branded Entertainment Silver Pencil

Lowe Brindfors / Stockholm

Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu

Pleasure Hunt

Gaming / Online gaming

12019E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Gaming / Online gaming

12020E

2012 Branded Entertainment Merit Award

Ayzenberg Group / Pasadena

alistgames & GamersFirst

APB Reloaded Live Action Trailer

Gaming / Console and PC gaming

12088E

2012 Branded Entertainment Merit Award

twofifteenmccann / San Francisco

Microsoft

Kinect Effect

Gaming / Console and PC gaming

12089E

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Branded Entertainment Merit Award

.99 / Auckland

Mike Tod

Who Murdered Rico?

Gaming / Online gaming

12078E

2012 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

Shiphunt - Oceans of Treasure

Gaming / Online gaming

12079E

2012 Branded Entertainment Merit Award

BBDO New York / New York

HBO

Dig Deeper

Gaming / Online gaming

12080E

2012 Branded Entertainment Merit Award

Grabarz & Partner WA GmbH / Hamburg

Wieners + Wieners GmbH

Wieners + Wieners Christmas dictation

Gaming / Online gaming

12081E

2012 Branded Entertainment Merit Award

Idle Games / San Francisco

Idle Games

Idle Worship

Gaming / Online gaming

12082E

2012 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Gaming / Online gaming

12083E

2012 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Nike

Be Zlatan

Gaming / Online gaming

12084E

2012 Branded Entertainment Merit Award

Ogilvy Brasil / são paulo

Allianz

Live Frog

Gaming / Online gaming

12085E

2012 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Yahoo!

Tap Joint

Gaming / Online gaming

12086E

2012 Branded Entertainment Merit Award

Soap Creative / Los Angeles

Sony Computer Entertainment America & Insomniac Games

Global Resistance

Gaming / Online gaming

12087E

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