The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
Five Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Obragado, Brasil Agency: Pereira & O'Dell / San Francisco Client: Jawbone Category: Music
Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Branded Entertainment Silver Pencil

Chiller / New York

Chiller

Chiller Fall Image Spot

Motion Graphics / Network ID

12015E

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

2012 Branded Entertainment Gold Pencil

JWT New York / New York

Lifetime

Five

Television / Specials or one-time screenings

12008E

2012 Branded Entertainment Silver Pencil

CumminsRoss / Melbourne

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

12009E

2012 Branded Entertainment Bronze Pencil

Grey London / London

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

12010E

2012 Branded Entertainment Silver Pencil

PARTY / Tokyo

Sony Corporation

MAKE TV

Television / Specials or one-time screenings

12194E

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

2012 Branded Entertainment Silver Pencil

Lowe Brindfors / Stockholm

Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu

Pleasure Hunt

Gaming / Online gaming

12019E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Gaming / Online gaming

12020E

2012 Branded Entertainment Gold Pencil

Brand Arc / Los Angeles

Toyota

Curb Your Enthusiasm

Television / Scripted series

12001E

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Branded Entertainment Silver Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Online Branded Entertainment / Long-form

12034E

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Branded Entertainment Silver Pencil

BBDO New York / New York

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

12029E

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Music

12038E

2012 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Jawbone

Obragado, Brasil

Music

12039E

2012 Branded Entertainment Silver Pencil

DDB Sydney / Sydney

Volkswagen

Jetta - Memories

Promos / Television Promo

12002E

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Branded Entertainment Silver Pencil

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

12058E

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Branded Entertainment Gold Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Events and Installations

12040E

2012 Branded Entertainment Gold Pencil

Mirada / Los Angeles

IBM

THINK: An Exploration Into Making the World Work Better

Events and Installations

12041E

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

Follow Us