The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville
Agency: OMD / New York
Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Can You Serve Reality TV Show
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods Category: Television / Reality/Unscripted Series
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form
Quick Fix with Gwen and Maxi
Agency: 180LA / Santa Monica
Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Online Branded Entertainment / Short-form
Jeremiah Weed's Badass Campaign
Agency: Creative Artists Agency / Los Angeles
Client: Diageo Category: Online Branded Entertainment / Short-form
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Branded Entertainment / Short-form
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form
Shit Girls Say
Agency: Hard Citizen / Toronto
Client: Shit Girls Say Category: Online Branded Entertainment / Short-form
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: BMW North America Category: Online Branded Entertainment / Short-form
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form
Untitled Jersey City Project
Agency: MediaCom / New York
Client: Audi Category: Online Branded Entertainment / Short-form
Healthy Choice Top Chef Showdown
Agency: MediaCom / New York
Client: ConAgra Foods Category: Online Branded Entertainment / Short-form
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form
Metamorphosis
Agency: String Theory / Auckland
Client: Good Books Category: Online Branded Entertainment / Short-form
Bieber/Usher
Agency: The Martin Agency / Richmond
Client: American Cancer Category: Online Branded Entertainment / Short-form
WeRClassic.com
Agency: Tribal DDB Worldwide / New York
Client: Reebok Category: Online Branded Entertainment / Short-form
Converse Three Artists One Song
Agency: Cornerstone Agency / New York
Client: Converse Category: Music
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Music
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
The Human Element
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars
Agency: Ferroconcrete / Los Angeles
Client: TCM Category: Promos / Television Promo
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin
Agency: Santa Clara / São Paulo
Client: Nycomed Category: Promos / Gaming Promos
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Live at Macy's
Category:
Best Brand Channel
Annual ID:
12177E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Annual ID:
12178E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Best Brand Channel
Annual ID:
12179E
Award:
2012 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Frito-Lay
Title:
Frito-Lay All Natural Farmville
Category:
Best Brand Channel
Annual ID:
12180E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Annual ID:
12181E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Annual ID:
12182E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Can You Serve Reality TV Show
Category:
Television / Reality/Unscripted Series
Annual ID:
12067E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Annual ID:
12068E
Award:
2012 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods
Title:
Lacta Surprises
Category:
Television / Reality/Unscripted Series
Annual ID:
12069E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Annual ID:
12105E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi
Category:
Online Branded Entertainment / Short-form
Annual ID:
12106E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Online Branded Entertainment / Short-form
Annual ID:
12107E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Online Branded Entertainment / Short-form
Annual ID:
12108E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Diageo
Title:
Jeremiah Weed's Badass Campaign
Category:
Online Branded Entertainment / Short-form
Annual ID:
12109E
Award:
2012 Branded Entertainment Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Branded Entertainment / Short-form
Annual ID:
12110E
Award:
2012 Branded Entertainment Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Branded Entertainment / Short-form
Annual ID:
12111E
Award:
2012 Branded Entertainment Merit Award
Agency:
Hard Citizen / Toronto
Client:
Shit Girls Say
Title:
Shit Girls Say
Category:
Online Branded Entertainment / Short-form
Annual ID:
12112E
Award:
2012 Branded Entertainment Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
BMW North America
Title:
BMW Documentaries - Chapter 4: How We’ll Learn To Stop Worrying and Love the Future
Category:
Online Branded Entertainment / Short-form
Annual ID:
12113E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Online Branded Entertainment / Short-form
Annual ID:
12114E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Audi
Title:
Untitled Jersey City Project
Category:
Online Branded Entertainment / Short-form
Annual ID:
12115E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
ConAgra Foods
Title:
Healthy Choice Top Chef Showdown
Category:
Online Branded Entertainment / Short-form
Annual ID:
12116E
Award:
2012 Branded Entertainment Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Online Branded Entertainment / Short-form
Annual ID:
12117E
Award:
2012 Branded Entertainment Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe - Parade
Category:
Online Branded Entertainment / Short-form
Annual ID:
12118E
Award:
2012 Branded Entertainment Merit Award
Agency:
String Theory / Auckland
Client:
Good Books
Title:
Metamorphosis
Category:
Online Branded Entertainment / Short-form
Annual ID:
12119E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer
Title:
Bieber/Usher
Category:
Online Branded Entertainment / Short-form
Annual ID:
12120E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Reebok
Title:
WeRClassic.com
Category:
Online Branded Entertainment / Short-form
Annual ID:
12121E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Google Chrome: Lady Gaga
Category:
Music
Annual ID:
12131E
Award:
2012 Branded Entertainment Merit Award
Agency:
Cornerstone Agency / New York
Client:
Converse
Title:
Converse Three Artists One Song
Category:
Music
Annual ID:
12132E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12133E
Award:
2012 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Music
Annual ID:
12134E
Award:
2012 Branded Entertainment Merit Award
Agency:
InnovativeThunder / NewYork
Client:
Riot !n Paris
Title:
Track Me
Category:
Music
Annual ID:
12135E
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Annual ID:
12090E
Award:
2012 Branded Entertainment Merit Award
Agency:
Deep Focus / New York
Client:
Epix
Title:
The Long Khan
Category:
Promos / Television Promo
Annual ID:
12183E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Science
Title:
The Human Element
Category:
Promos / Television Promo
Annual ID:
12184E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ferroconcrete / Los Angeles
Client:
TCM
Title:
TCM 31 Days of Oscars
Category:
Promos / Television Promo
Annual ID:
12185E
Award:
2012 Branded Entertainment Merit Award
Agency:
Oishii Creative / Pasadena
Client:
Nicktoons
Title:
Voltron Force Promo
Category:
Promos / Television Promo
Annual ID:
12186E
Award:
2012 Branded Entertainment Merit Award
Agency:
Studio Zoo / Randburg
Client:
DStv
Title:
Guess who’s been watching DStv - Chopstix
Category:
Promos / Television Promo
Annual ID:
12187E
Award:
2012 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Promos / Gaming Promos
Annual ID:
12192E
Award:
2012 Branded Entertainment Merit Award
Agency:
Santa Clara / São Paulo
Client:
Nycomed
Title:
Game of life Nebacetin
Category:
Promos / Gaming Promos
Annual ID:
12193E
Award:
2012 Branded Entertainment Merit Award
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Epic Comic Movies
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12191E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Branded Content
Annual ID:
12164E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Annual ID:
12165E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB Tribal Group GmbH / Berlin
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Annual ID:
12166E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Creative / Alexandria
Client:
Chevy
Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Category:
Innovation in Branded Content
Annual ID:
12167E
Award:
2012 Branded Entertainment Merit Award
Agency:
FCCE / Amsterdam
Client:
ZIGGO Telecom
Title:
Entertainment Experience
Category:
Innovation in Branded Content
Annual ID:
12168E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Annual ID:
12169E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art
Title:
U-Code
Category:
Innovation in Branded Content
Annual ID:
12170E
Award:
2012 Branded Entertainment Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Innovation in Branded Content
Annual ID:
12171E