The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Banner Dove NFL
Agency: Grupo W / Saltillo
Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Lifestyle Baddie Bags
Agency: JWT India / Mumbai
Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Broadcast Design / Single
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
So...Soap!
Agency: CoDesign Ltd / HONG KONG
Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY Category: Online Branded Entertainment / Long-form
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
The Progressive Years
Agency: &Larry / Singapore
Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse Category: Promos / Television Promo
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Public Service / Collateral - Campaign
The BrandSpace
Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin
Client: Deutsche Bank AG Category: Spatial Design / Indoor Spaces
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Spatial Design / Indoor Spaces
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
THINK Exhibit Posters
Agency: Ogilvy New York / New York
Client: IBM Category: Outdoor Design / Transit - Campaign
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO Category: Promos / Reality-television Promo
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
Caran d'Ache Crayons
Agency: Wirz Werbung AG / BBDO / Zurich
Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
Hangeul.Dream.Path.
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral Design / Posters - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Websites / Durable Goods
Award:
2012 Interactive Bronze Pencil
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Websites / Services
Annual ID:
12019N
Award:
2012 Interactive Bronze Pencil
Agency:
Mccann Digital israel / tel-aviv
Client:
Israel anti-drug authority
Title:
Drugs Set Your Timeline
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12046N
Award:
2012 Advertising Bronze Pencil
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12028A
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Annual ID:
12020E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Angina Monologues
Category:
Television / Specials or one-time screenings
Annual ID:
12010E
Award:
2012 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever
Title:
Banner Dove NFL
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12031N
Award:
2012 Design Bronze Pencil
Agency:
JWT India / Mumbai
Client:
Lifestyle
Title:
Lifestyle Baddie Bags
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12037D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Annual ID:
12030E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Annual ID:
12031E
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Annual ID:
12095T
Award:
2012 Design Bronze Pencil
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Package Design / Package Design - Single
Annual ID:
12020D
Award:
2012 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Annual ID:
12060D
Award:
2012 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12025N
Award:
2012 Design Bronze Pencil
Agency:
CoDesign Ltd / HONG KONG
Client:
SLOW (Sustainable Lifestyle & Organic Work Ltd)
Title:
So...Soap!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12081D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12074T
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Annual ID:
12044E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Annual ID:
12045E
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Annual ID:
12035E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Naked Communications Sydney / Sydney
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Annual ID:
12036E
Award:
2012 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12104G
Award:
2012 Design Bronze Pencil
Agency:
&Larry / Singapore
Client:
General Insurance Association of Singapore (GIA)
Title:
The Progressive Years
Category:
Branding / Annual Report
Annual ID:
12003D
Award:
2012 Interactive Bronze Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12037N
Award:
2012 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12038N
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Annual ID:
12003E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
ANATOMY / New York
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Annual ID:
12059E
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
MK
Title:
MK is
Category:
Promos / Television Promo
Annual ID:
12060E
Award:
2012 Design Bronze Pencil
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Annual ID:
12071D
Award:
2012 Design Bronze Pencil
Agency:
ART+COM in Cooperation with Coordination, Berlin / Berlin
Client:
Deutsche Bank AG
Title:
The BrandSpace
Category:
Spatial Design / Indoor Spaces
Annual ID:
12043D
Award:
2012 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Spatial Design / Indoor Spaces
Annual ID:
12044D
Award:
2012 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12015A
Award:
2012 Interactive Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
21st Century Beetle – Rock 'n' Scroll.
Category:
Craft / Interface Design
Annual ID:
12074N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Craft / Interface Design
Annual ID:
12075N
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12051D
Award:
2012 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12073T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Branded Entertainment Bronze Pencil
Agency:
Viacom / New York
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Annual ID:
12061E
Award:
2012 Advertising Bronze Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Annual ID:
12089T
Award:
2012 Design Bronze Pencil
Agency:
Wirz Werbung AG / BBDO / Zurich
Client:
Caran d'Ache
Title:
Caran d'Ache Crayons
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12049D
Award:
2012 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
KT&G sangsangmadang
Title:
Hangeul.Dream.Path.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12032D
Award:
2012 Design Bronze Pencil
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral Design / Posters - Campaign
Annual ID:
12033D
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Annual ID:
12042A
Award:
2012 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Annual ID:
12009N
