The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs Agency: TBWA\ India / Mumbai Client: MKV Household Products Category: Branding / Logo Design
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Collateral / Posters - Single
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VĂ„STTRAFIK Category: Mobile Applications/Sites / Services
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
OK Go - All Is Not Lost - Agency: HAKUHODO / Tokyo Client: Google Inc. Category: Online Films & Video / Music Videos
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
We Make Voting Easy Agency: Leo Burnett / Toronto Client: Elections Ontario Category: Corporate Identity / Campaign
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

12071T

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Interactive Gold Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Online Films & Video / Short Form - Series/Episodes

12057N

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Design Gold Pencil

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Billboards - Single

12048D

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Branding / Logo Design

12007D

2012 Design Gold Pencil

TBWA\ India / Mumbai

MKV Household Products

Elephant Combs

Branding / Logo Design

12008D

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Collateral / Posters - Single

12020A

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VĂ„STTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Interactive Gold Pencil

HAKUHODO / Tokyo

Google Inc.

OK Go - All Is Not Lost -

Online Films & Video / Music Videos

12065N

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Design Gold Pencil

Leo Burnett / Toronto

Elections Ontario

We Make Voting Easy

Corporate Identity / Campaign

12011D

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Branded Entertainment Gold Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Events and Installations

12040E

2012 Branded Entertainment Gold Pencil

Mirada / Los Angeles

IBM

THINK: An Exploration Into Making the World Work Better

Events and Installations

12041E

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Design Gold Pencil

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

12079D

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

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