Award

Agency

Client

Title

Category

Annual ID

MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Curb Your Enthusiasm Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Five Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings
Celebrate the Era Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Snowball Effect Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Brotherhood Promo Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
For Browsing Only Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
Hotel Bar Agency: BBDO New York / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Iconic Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Non-Broadcast / Online

12086T

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Branded Entertainment Gold Pencil

Brand Arc / Los Angeles

Toyota

Curb Your Enthusiasm

Television / Scripted series

12001E

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Branded Entertainment Gold Pencil

JWT New York / New York

Lifetime

Five

Television / Specials or one-time screenings

12008E

2012 Interactive Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pacific Standard Time

Celebrate the Era

Online Films & Video / Long Form - Series/Episodes

12061N

2012 Branded Entertainment Gold Pencil

Abbott Mead Vickers BBDO / London

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

12017E

2012 Branded Entertainment Gold Pencil

Leo Burnett Chicago / Chicago

Coca-Cola

Snowball Effect

Gaming / Branded mobile games

12021E

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Craft / Animation/Motion Graphics

12079N

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Branded Entertainment Gold Pencil

Triple Double / NY

NBC

Brotherhood Promo

Promos / Television Promo

12057E

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Design Gold Pencil

Beautiful / Singapore

The Browsing Copy Project

For Browsing Only

Branding / Booklet/Brochure

12004D

2012 Advertising Gold Pencil

BBDO New York / New York

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

12046R

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

2012 Design Gold Pencil

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Industrial Design/Product Design / Single or Campaign

12023D

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Public Service / Outdoor and Posters - Campaign

12037A

2012 Design Gold Pencil

DDB MUDRA GROUP / MUMBAI

Volkswagen

Iconic

Collateral Design / Posters - Single

12027D

2012 Interactive Gold Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Interactive Advertising / Environmental/Experiential - Single

12033N

2012 Interactive Gold Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

12034N

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Branding / Annual Report

12001D

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

12060T

2012 Branded Entertainment Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Cinema / Documentaries

12012E

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Corporate Identity / Individual Item

12015D

2012 Branded Entertainment Gold Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Events and Installations

12040E

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