The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Vending Machine Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Your Mom Hates Dead Space 2 Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
The Bear Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
The Snowflake & The Bubble Agency: iris worldwide / New York Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
Rear View Girls - Los Angeles Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Short-form
Your Second Shot Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Wrestler Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Trojan shirt Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
The Ultra Asian Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Broadcast Design / Single
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
OFFF Festival Barcelona 2011 Agency: Savage / PostPanic / Prague 5 Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
The Beauty of a Second Agency: Leo Burnett Milan / Milan Client: Montblanc International GmbH Category: Craft / Typography

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Branded Applications / Branded applications

12023E

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Out Of Home / Digital / Electronic - Single or Campaign

12017A

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Advertising Gold Pencil

Grey Group - China / Shanghai

World kitchen

Vending Machine

Out Of Home / Transit & Outdoor Installations - Single

12013A

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Gold Pencil

Draftfcb San Francisco / San Francisco

Electronic Arts

Your Mom Hates Dead Space 2

Integrated Branding / Integrated Branding Campaign - Online

12069N

2012 Advertising Gold Pencil

BETC / Paris

CANAL+

The Bear

Cinema Advertising / Short Form - Under :90 - Single

12080T

2012 Advertising Gold Pencil

CP+B / Boulder

Burger King

Whopper Lust

Branded Content / Games

12096T

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Non-Broadcast / Online

12086T

2012 Design Gold Pencil

iris worldwide / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Billboards - Single

12048D

2012 Interactive Gold Pencil

Colenso BBDO / Auckland

Levi Strauss & Co, San Francisco

Rear View Girls - Los Angeles

Online Films & Video / Short Form - Single

12052N

2012 Interactive Gold Pencil

Deutsch / Los Angeles

Sony Computer Entertainment America

Michael

Online Films & Video / Short Form - Single

12053N

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Branding / Annual Report

12001D

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Design Gold Pencil

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

12079D

2012 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Dig Deeper

Online Branded Entertainment / Short-form

12027E

2012 Branded Entertainment Gold Pencil

Dentsu America / Harrison

Canon PowerShot

Your Second Shot

Online Branded Entertainment / Short-form

12028E

2012 Advertising Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Collateral / Promotional Items

12033A

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Wrestler

Collateral / P.O.P. and In-store - Single

12026A

2012 Advertising Gold Pencil

Grabarz & Partner WA GmbH / Hamburg

EXIT Deutschland

Trojan shirt

Public Service / Collateral - Single

12040A

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Integrated Branding / Public Service Campaign

12110G

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Design Gold Pencil

DENTSU INC. / Minato-ku

Yoshida Hideo Memorial Foundation

The Ultra Asian

Collateral Design / Posters - Campaign

12030D

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Interactive Advertising / Self-Promotion

12047N

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Design Gold Pencil

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Industrial Design/Product Design / Single or Campaign

12023D

2012 Design Gold Pencil

LDC / São Paulo

MTV Brasil

Balloons

Broadcast Design / Single

12058D

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Design Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12067D

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Design Gold Pencil

Savage / PostPanic / Prague 5

OFFF Festival

OFFF Festival Barcelona 2011

Broadcast Design / Title Sequence - Television

12063D

2012 Branded Entertainment Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Cinema / Documentaries

12012E

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Advertising Gold Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Magazine / Full Page or Spread - Campaign

12010A

2012 Advertising Gold Pencil

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Innovation in Advertising / Single or Campaign

12099G

2012 Interactive Gold Pencil

Leo Burnett Milan / Milan

Montblanc International GmbH

The Beauty of a Second

Craft / Typography

12076N

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