The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Online Films & Video / Music Videos
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Scripted series
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Cinema / Documentaries
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Sustainability in Design / Single or Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Gaming / Branded mobile games
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Radio / Campaign
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
Award:
2012 Advertising Gold Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Annual ID:
12056T
Award:
2012 Advertising Gold Pencil
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12017A
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Annual ID:
12046E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Razorfish / New York
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Annual ID:
12047E
Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A
Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
Award:
2012 Advertising Gold Pencil
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12013A
Award:
2012 Design Gold Pencil
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Annual ID:
12030D
Award:
2012 Interactive Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Annual ID:
12065N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Annual ID:
12040E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mirada / Los Angeles
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Annual ID:
12041E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Annual ID:
12027E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Annual ID:
12028E
Award:
2012 Interactive Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Annual ID:
12037E
Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Annual ID:
12020A
Award:
2012 Advertising Gold Pencil
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12115G
Award:
2012 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12083T
Award:
2012 Design Gold Pencil
Agency:
Leo Burnett / Toronto
Client:
Elections Ontario
Title:
We Make Voting Easy
Category:
Corporate Identity / Campaign
Annual ID:
12011D
Award:
2012 Interactive Gold Pencil
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12023N
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Annual ID:
12023E
Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T
Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Annual ID:
12001E
Award:
2012 Advertising Gold Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12010A
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Annual ID:
12012E
Award:
2012 Design Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12079D
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Annual ID:
12018D
Award:
2012 Design Gold Pencil
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Annual ID:
12021D
Award:
2012 Advertising Gold Pencil
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12099G
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Annual ID:
12017E
Award:
2012 Interactive Gold Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Annual ID:
12020N
Award:
2012 Advertising Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G
Award:
2012 Interactive Gold Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12057N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Annual ID:
12021E
Award:
2012 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12035D
Award:
2012 Design Gold Pencil
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Annual ID:
12073D
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N
Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T
Award:
2012 Design Gold Pencil
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Annual ID:
12027D
Award:
2012 Branded Entertainment Gold Pencil
Agency:
JWT New York / New York
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Annual ID:
12008E
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Branding / Annual Report
Annual ID:
12001D
Award:
2012 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12049R
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Annual ID:
12079N
Award:
2012 Design Gold Pencil
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Annual ID:
12048D
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
