The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
POM Wonderful Presents: The Greatest Movie Ever Sold Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
UNHATE Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Brand Transformation / Single
Legend Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
The Inside Experience Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Small Business Gets an Official Day Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
The absolute pitch Agency: Ogilvy Germany / Frankfurt Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Iconic Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
GT Academy Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
Pathological Liar Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
Lucid Dreams - Sephora Sensorium Agency: The Department of the 4th Dimension / Los Angeles Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
GIFT A LIFE Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
ROME - 3 Dreams of Black Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Broadcast Design / Single
We Make Voting Easy Agency: Leo Burnett / Toronto Client: Elections Ontario Category: Corporate Identity / Campaign
Quick Draw Wins Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Craft / Sound Design
Heaven and Hell Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Magazine / Full Page or Spread - Single
DESIGN NORI (SEAWEED) Agency: I&S BBDO / Tokyo Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
Obstfiguren (fruit figures) Agency: Scholz & Friends / Berlin Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Sonic Launch Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Music
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Drive the Dream Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
EfficientDynamics Sculpture Agency: serviceplan / Munich Client: BMW Group Category: Craft / Typography in Design - Single
MFCEO Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
The Solar Annual Report 2011 Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music

2012 Interactive Gold Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Online Films & Video / Short Form - Series/Episodes

12057N

2012 Advertising Gold Pencil

Warrior Poets / New York

Warrior Poets

POM Wonderful Presents: The Greatest Movie Ever Sold

Branded Content / Cinema

12090T

2012 Advertising Gold Pencil

Fabrica, 72andSunny NL

United Colors of Benetton

UNHATE

Public Service / Outdoor and Posters - Campaign

12037A

2012 Interactive Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

12049N

2012 Interactive Gold Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Brand Transformation / Single

12092N

2012 Design Gold Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Leica

Legend

Collateral Design / P.O.P. and In-Store - Campaign

12035D

2012 Branded Entertainment Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Branded Entertainment / Long-form

12032E

2012 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + TOSHIBA

The Inside Experience

Online Branded Entertainment / Long-form

12033E

2012 Advertising Gold Pencil

CP+B/Digitas / Boulder

American Express

Small Business Gets an Official Day

Brand Transformation / Single

12115G

2012 Advertising Gold Pencil

Ogilvy Germany / Frankfurt

HMTM (Academy for Music, Theatre and Media Hannover)

The absolute pitch

Public Service / Radio - Single

12052R

2012 Design Gold Pencil

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

12079D

2012 Design Gold Pencil

DDB MUDRA GROUP / MUMBAI

Volkswagen

Iconic

Collateral Design / Posters - Single

12027D

2012 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy

Television / Reality/Unscripted Series

12004E

2012 Advertising Gold Pencil

Young & Rubicam / New York

Land Rover

Pathological Liar

Consumer Television / 60 Second - Single

12056T

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Branding / Annual Report

12001D

2012 Design Gold Pencil

The Department of the 4th Dimension / Los Angeles

Sephora & Firmenich

Lucid Dreams - Sephora Sensorium

Spatial Design / Indoor Spaces

12041D

2012 Branded Entertainment Gold Pencil

Leo Burnett Italy / Milan

MONTBLANC INTERNATIONAL GMBH

THE BEAUTY OF A SECOND

Best Brand Channel

12051E

2012 Design Gold Pencil

DDB Dubai / Dubai

COMMITTEE OF ORGAN DONATION IN LEBANON

GIFT A LIFE

Corporate Identity / Individual Item

12015D

2012 Interactive Gold Pencil

Google Creative Lab / New York

Google

ROME - 3 Dreams of Black

Interactive Advertising / Other Interactive Media - Single

12039N

2012 Interactive Gold Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Interactive Advertising / Public Service/Non-Profit

12044N

2012 Interactive Gold Pencil

CP+B / Gothenburg

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

12023N

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Integrated Branding / Consumer Campaign

12108G

2012 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

12083T

2012 Advertising Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Charmin

Consumer Television / :20 and Under - Single

12067T

2012 Advertising Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Branded Content / Online

12092T

2012 Advertising Gold Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Newspaper or Magazine - Campaign

12034A

2012 Design Gold Pencil

LDC / São Paulo

MTV Brasil

Balloons

Broadcast Design / Single

12058D

2012 Design Gold Pencil

Leo Burnett / Toronto

Elections Ontario

We Make Voting Easy

Corporate Identity / Campaign

12011D

2012 Advertising Gold Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

Quick Draw Wins

Collateral / P.O.P. and In-store - Campaign

12029A

2012 Interactive Gold Pencil

Tool / Santa Monica

Little Monster

Take This Lollipop

Social Media / Best Use of Social Media

12089N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Craft / Sound Design

12083N

2012 Advertising Gold Pencil

JWT Shanghai / Shanghai

Samsonite

Heaven and Hell

Magazine / Full Page or Spread - Single

12007A

2012 Design Gold Pencil

I&S BBDO / Tokyo

UMINO SEAWEED STORE

DESIGN NORI (SEAWEED)

Industrial Design/Product Design / Single or Campaign

12023D

2012 Design Gold Pencil

Scholz & Friends / Berlin

Fresh N Friends

Obstfiguren (fruit figures)

Package Design / Package Design - Campaign

12018D

2012 Design Gold Pencil

Dentsu / Drill / PARTY / Tokyo

Menicon Co.,Ltd.

Magic

Package Design / Package Design - Campaign

12021D

2012 Interactive Gold Pencil

Goodby, Silverstein and Partners / San Francisco

Chevrolet

Sonic Launch

Integrated Branding / Integrated Branding Campaign - 360

12066N

2012 Branded Entertainment Gold Pencil

R/GA / New York

Adam Tensta

One Copy Song

Music

12037E

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

12027N

2012 Advertising Gold Pencil

David&Goliath / El Segundo

Kia Motors America

Drive the Dream

Consumer Television / Over 60 second - Single

12075T

2012 Design Gold Pencil

serviceplan / Munich

BMW Group

EfficientDynamics Sculpture

Craft / Typography in Design - Single

12073D

2012 Interactive Gold Pencil

72andSunny / Los Angeles

K-Swiss

MFCEO

Online Films & Video / Long Form - Single

12060N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Design Gold Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Austria Solar - Verein zur Förderung der thermischen Solarenergie

The Solar Annual Report 2011

Craft / Printing and Paper Craft - Single

12077D

2012 Advertising Gold Pencil

Mother New York / NY

Target

Little Marina

Experiential Advertising / Installations

12105G

2012 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12011E

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