The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
The Ultra Asian Agency: Dentsu Inc. / Tokyo Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
ASOS Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
The Web Is What You Make Of It Agency: BBH New York/Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Kid Rescue Agency: Y&R COLOMBIA / BOGOTA Client: Fundación Telefónica Category: Social Media / Location-Aware Services
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS Agency: JWT Paris / Neuilly-sur-Seine cedex Client: AIDES Category: Craft / Animation/Motion Graphics
Whopper Lust Agency: CP+B / Boulder Client: Burger King Category: Best Brand Channel
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Ark Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
The Bear Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Skip Evolution of Washing Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations
D&AD In Book and Nomination Awards Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign

2012 Interactive Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Websites / Public Service/Non-Profit

12015N

2012 Interactive Silver Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Websites / Public Service/Non-Profit

12016N

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

2012 Design Silver Pencil

Dentsu Inc. / Tokyo

The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

The Ultra Asian

Craft / Printing and Paper Craft - Single

12078D

2012 Interactive Silver Pencil

Deutsch / Los Angeles

Volkswagen

The Bark Side

Craft / Sound Design

12084N

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Design Silver Pencil

BBH LONDON / London

ASOS

ASOS Urban Tour

Broadcast Design / Campaign

12061D

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

2012 Interactive Silver Pencil

BBH New York/Google Creative Lab / New York

Google

The Web Is What You Make Of It

Online Films & Video / Short Form - Series/Episodes

12058N

2012 Interactive Silver Pencil

Y&R COLOMBIA / BOGOTA

Fundación Telefónica

Kid Rescue

Social Media / Location-Aware Services

12087N

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

2012 Interactive Silver Pencil

Grey London / London

The British Heart Foundation

BHF - Vinnie

Online Films & Video / Public Service/Non-Profit

12063N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Devastating Explosions

Websites / Consumer Goods

12004N

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Craft / Animation/Motion Graphics

12080N

2012 Interactive Silver Pencil

JWT Paris / Neuilly-sur-Seine cedex

AIDES

SEXY FINGERS

Craft / Animation/Motion Graphics

12081N

2012 Branded Entertainment Silver Pencil

CP+B / Boulder

Burger King

Whopper Lust

Best Brand Channel

12052E

2012 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice YouTube

Best Brand Channel

12053E

2012 Advertising Silver Pencil

Y&R Chicago / Chicago

Craftsman

Ark

Consumer Radio / Single

12047R

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Music

12038E

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Silver Pencil

BETC Euro RSCG / Los Angeles

Canal +

The Bear

Branded Content / Online

12093T

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

2012 Design Silver Pencil

The Jupiter Drawing Room South Africa Cape Town / Cape Town

Unilever Pty Ltd

Skip Evolution of Washing

Sustainability in Design / Single or Campaign

12080D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Branded Entertainment Silver Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

12005E

2012 Branded Entertainment Silver Pencil

Special Group / Auckland

Lion Nathan / Diageo

The Smirnoff Night Project

Television / Reality/Unscripted Series

12006E

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Interactive Silver Pencil

BBDO New York / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

2012 Design Silver Pencil

Turner Duckworth: London & San Francisco / San Francisco

D&AD

D&AD In Book and Nomination Awards

Public Service / Collateral - Single

12070D

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

12109G

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