The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Package Design / Package Design - Campaign
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Best Brand Channel
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Online Branded Entertainment / Short-form
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit