The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce
The Unstoppable Tour Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Underheard in New York Agency: BBH New York / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
The Ecosphere Project Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Branding / Annual Report
UPDN Agency: Out of the Box / New Delhi Client: UPDN Broking Category: Branding / Logo Design
Hotwheels Loop Agency: Ogilvy & Mather Colombia / Bogota Client: Mattel Category: Out Of Home / Billboards - Single
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project Agency: Special Group / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Nothing But Potential Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Burger Agency: Bleublancrouge / Montreal Client: Gold’s Gym Category: Collateral Design / Posters - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure Agency: Paprika / Montreal Client: Mission Design Category: Branding / Booklet/Brochure
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
Addiction Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Broadcast Design / Single
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV Agency: PARTY / Tokyo Client: Sony Corporation Category: Television / Specials or one-time screenings
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
The Ultra Asian Agency: Dentsu Inc. / Tokyo Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Outdoor Spaces

12045D

2012 Design Silver Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex Hiroshima

Spatial Design / Outdoor Spaces

12046D

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

2012 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Websites / Durable Goods

12008N

2012 Interactive Silver Pencil

BBH LONDON / London

ASOS

Urban Tour

Websites / E-Commerce

12011N

2012 Interactive Silver Pencil

McKinney / durham

EAS

The Unstoppable Tour

Integrated Branding / Integrated Branding Campaign - Online

12070N

2012 Interactive Silver Pencil

R/GA / New York

Nike

The Black Mamba

Websites / Social Networks/Community

12021N

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

2012 Interactive Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Websites / Public Service/Non-Profit

12015N

2012 Interactive Silver Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Websites / Public Service/Non-Profit

12016N

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

2012 Interactive Silver Pencil

BBH New York / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

2012 Interactive Silver Pencil

HEIMAT, Berlin / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Branding / Annual Report

12002D

2012 Design Silver Pencil

Out of the Box / New Delhi

UPDN Broking

UPDN

Branding / Logo Design

12009D

2012 Advertising Silver Pencil

Ogilvy & Mather Colombia / Bogota

Mattel

Hotwheels Loop

Out Of Home / Billboards - Single

12012A

2012 Branded Entertainment Silver Pencil

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Cinema / Documentaries

12013E

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

2012 Branded Entertainment Silver Pencil

Lowe Brindfors / Stockholm

Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu

Pleasure Hunt

Gaming / Online gaming

12019E

2012 Branded Entertainment Silver Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

12005E

2012 Branded Entertainment Silver Pencil

Special Group / Auckland

Lion Nathan / Diageo

The Smirnoff Night Project

Television / Reality/Unscripted Series

12006E

2012 Design Silver Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential

Public Service / Outdoor and Posters - Campaign

12068D

2012 Interactive Silver Pencil

Deutsch / Los Angeles

Volkswagen

The Bark Side

Craft / Sound Design

12084N

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Interactive Silver Pencil

DDB, Paris / Paris

MINI France

MINI Maps

Interactive Advertising / Other Interactive Media - Single

12040N

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

12041N

2012 Design Silver Pencil

Bleublancrouge / Montreal

Gold’s Gym

Burger

Collateral Design / Posters - Single

12028D

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

2012 Design Silver Pencil

Paprika / Montreal

Mission Design

World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure

Branding / Booklet/Brochure

12005D

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Design Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Addiction

Broadcast Design / Single

12059D

2012 Branded Entertainment Silver Pencil

CumminsRoss / Melbourne

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

12009E

2012 Branded Entertainment Silver Pencil

PARTY / Tokyo

Sony Corporation

MAKE TV

Television / Specials or one-time screenings

12194E

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

2012 Design Silver Pencil

Dentsu Inc. / Tokyo

The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

The Ultra Asian

Craft / Printing and Paper Craft - Single

12078D

2012 Design Silver Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Spatial Design / Indoor Spaces

12042D

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

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