The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!







Annual ID

Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Dig Deeper Agency: BBDO New York / New York Client: HBO Category: Websites / Branded Games
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce

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