The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Online Branded Entertainment / Short-form
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2012 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Annual ID:
12029E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Annual ID:
12038E
Award:
2012 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral / Posters - Single
Annual ID:
12021A
Award:
2012 Advertising Silver Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Annual ID:
12114G
Award:
2012 Advertising Silver Pencil
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12084T
Award:
2012 Design Silver Pencil
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Corporate Identity / Campaign
Annual ID:
12012D
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12078D
Award:
2012 Advertising Silver Pencil
Agency:
RKCR Y&R / London
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12001A
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12016A
Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E