The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
524A-ArchiTypo Agency: 524 Studio / Beijing Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland Agency: Wieden + Kennedy, Portland / Portland Client: TedX Category: Corporate Identity / Campaign
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
Le Curiosism Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Broadcast Design / Single
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
What will they be when they grow up? Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Hangeul.Dream.Path Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
XYLOPHONE Agency: Drill Inc. / Shibuya Client: NTT DOCOMO Category: Craft / Sound Design
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
THINK Exhibit Posters Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Transit - Campaign
CONNECTING LIFELINES Agency: DENTSU INC. / Tokyo Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
THE HORROR TIME Agency: Publicis / São Paulo Client: Hopi Hari Category: Collateral Design / Posters - Single

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Bronze Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Non-Broadcast / Online

12088T

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Design Bronze Pencil

524 Studio / Beijing

524 ARCHITECTURE

524A-ArchiTypo

Corporate Identity / Campaign

12013D

2012 Design Bronze Pencil

Wieden + Kennedy, Portland / Portland

TedX

TedX Portland

Corporate Identity / Campaign

12014D

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Le Curiosism

Broadcast Design / Single

12060D

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Interactive Bronze Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

12037N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

12038N

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Design Bronze Pencil

Little Jacket / Cleveland

Open Doors Academy

What will they be when they grow up?

Public Service / Collateral - Single

12072D

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path

Publication Design / Book Layout Design

12055D

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Interactive Bronze Pencil

Drill Inc. / Shibuya

NTT DOCOMO

XYLOPHONE

Craft / Sound Design

12085N

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

12025N

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Design Bronze Pencil

Ogilvy New York / New York

IBM

THINK Exhibit Posters

Outdoor Design / Transit - Campaign

12051D

2012 Interactive Bronze Pencil

DENTSU INC. / Tokyo

Honda Motor Co., Ltd.

CONNECTING LIFELINES

Integrated Branding / Integrated Branding Campaign - Online

12071N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

12072N

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Design Bronze Pencil

Publicis / São Paulo

Hopi Hari

THE HORROR TIME

Collateral Design / Posters - Single

12029D

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