The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Catvertising Agency: john st. / Toronto Client: john st. Category: Online Films & Video / Self-Promotion - Single
Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Public Service / Collateral - Campaign
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
The Real Cookbook Agency: Kolle Rebbe/KOREFE / Hamburg Client: Gerstenberg Verlag GmbH + Co. KG Category: Package Design / Package Design - Single
524A-ArchiTypo Agency: 524 Studio / Beijing Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland Agency: Wieden + Kennedy, Portland / Portland Client: TedX Category: Corporate Identity / Campaign
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
Caran d'Ache Crayons Agency: Wirz Werbung AG / BBDO / Zurich Client: Caran d'Ache Category: Outdoor Design / Billboards - Campaign
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
MK is (story 1, character 1) Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Broadcast Design / Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Edit Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online

2012 Interactive Bronze Pencil

john st. / Toronto

john st.

Catvertising

Online Films & Video / Self-Promotion - Single

12064N

2012 Design Bronze Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Whale

Outdoor Design / Transit - Single

12050D

2012 Design Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Interactive Bronze Pencil

Projector inc. / Shibuya

Intel

The Museum of Me

Social Media / Best Use of Social Media

12091N

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Events and Installations

12044E

2012 Branded Entertainment Bronze Pencil

Wieden+Kennedy New York / New York

Jordan

The Explosive Game

Events and Installations

12045E

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Interactive Bronze Pencil

Google Creative Lab / New York

Google

Search Stories

Online Films & Video / Short Form - Series/Episodes

12059N

2012 Design Bronze Pencil

Kolle Rebbe/KOREFE / Hamburg

Gerstenberg Verlag GmbH + Co. KG

The Real Cookbook

Package Design / Package Design - Single

12020D

2012 Design Bronze Pencil

524 Studio / Beijing

524 ARCHITECTURE

524A-ArchiTypo

Corporate Identity / Campaign

12013D

2012 Design Bronze Pencil

Wieden + Kennedy, Portland / Portland

TedX

TedX Portland

Corporate Identity / Campaign

12014D

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

2012 Design Bronze Pencil

Wirz Werbung AG / BBDO / Zurich

Caran d'Ache

Caran d'Ache Crayons

Outdoor Design / Billboards - Campaign

12049D

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Design Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is (story 1, character 1)

Broadcast Design / Campaign

12062D

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Edit

Industrial Design/Product Design / Single or Campaign

12025D

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Websites / Durable Goods

12009N

2012 Advertising Bronze Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Non-Broadcast / Online

12088T

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Interactive Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry It's Reinvented

Online Films & Video / Short Form - Single

12056N

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Branded Entertainment Bronze Pencil

Grey London / London

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

12010E

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

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