The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
21st Century Beetle – Rock 'n' Scroll. Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Craft / Interface Design
LRA Crisis Tracker Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
The BrandSpace Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin Client: Deutsche Bank AG Category: Spatial Design / Indoor Spaces
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Spatial Design / Indoor Spaces
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Bardot Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure
Le Curiosism Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Broadcast Design / Single
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Search Stories Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Camry It's Reinvented Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
THE HORROR TIME Agency: Publicis / São Paulo Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Advertising Bronze Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Collateral / P.O.P. and In-store - Single

12028A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

POOL

Magazine / Full Page or Spread - Single

12008A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Magazine / Full Page or Spread - Single

12009A

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Interactive Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen AG

21st Century Beetle – Rock 'n' Scroll.

Craft / Interface Design

12074N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Craft / Interface Design

12075N

2012 Interactive Bronze Pencil

Digitaria / San Diego

Invisible Children

LRA Crisis Tracker

Websites / Public Service/Non-Profit

12017N

2012 Interactive Bronze Pencil

Wieden + Kennedy, Portland / Portland

Nike

Back for the Future

Websites / Public Service/Non-Profit

12018N

2012 Advertising Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Design Bronze Pencil

ART+COM in Cooperation with Coordination, Berlin / Berlin

Deutsche Bank AG

The BrandSpace

Spatial Design / Indoor Spaces

12043D

2012 Design Bronze Pencil

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Spatial Design / Indoor Spaces

12044D

2012 Interactive Bronze Pencil

CP+B / Toronto

Tourism Toronto

Toronto Trending

Websites / Services

12019N

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Design Bronze Pencil

Landor Associates / San Francisco

Advanced Ice Cream Technologies

Bardot

Branding / Logo Design

12010D

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

2012 Design Bronze Pencil

Asylum / Singapore

National Arts Council

'Cloud of Unknowing' - Venice Biennale 2011

Branding / Booklet/Brochure

12006D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Le Curiosism

Broadcast Design / Single

12060D

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Interactive Bronze Pencil

Google Creative Lab / New York

Google

Search Stories

Online Films & Video / Short Form - Series/Episodes

12059N

2012 Interactive Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry It's Reinvented

Online Films & Video / Short Form - Single

12056N

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Design Bronze Pencil

Publicis / São Paulo

Hopi Hari

THE HORROR TIME

Collateral Design / Posters - Single

12029D

2012 Design Bronze Pencil

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / Posters - Single

12235D

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

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