The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo
THINK Exhibit Posters Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Transit - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Coincidences Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
Lifestyle Baddie Bags Agency: JWT India / Mumbai Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Aires libres – Amherst Park Anamorphic Installation Agency: Paprika / Montreal Client: SDC du village / Aires libres Category: Spatial Design / Outdoor Spaces
Hangeul.Dream.Path Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
MINI Rocketman Concept Agency: BSUR Agency / Amsterdam Client: MINI International Category: Broadcast Design / Animation
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Craft / Typography
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Branded Applications / Branded applications
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Cable Effects Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
MK is (story 1, character 1) Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Broadcast Design / Campaign
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Bardot Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

POOL

Magazine / Full Page or Spread - Single

12008A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Magazine / Full Page or Spread - Single

12009A

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Interactive Bronze Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Websites / Social Networks/Community

12022N

2012 Advertising Bronze Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Non-Broadcast / Online

12088T

2012 Design Bronze Pencil

Asylum / Singapore

National Arts Council

'Cloud of Unknowing' - Venice Biennale 2011

Branding / Booklet/Brochure

12006D

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

2012 Design Bronze Pencil

Ogilvy New York / New York

IBM

THINK Exhibit Posters

Outdoor Design / Transit - Campaign

12051D

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Escola Panamericana de Arte e Design

Coincidences

Public Service / Outdoor and Posters - Campaign

12069D

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

2012 Design Bronze Pencil

JWT India / Mumbai

Lifestyle

Lifestyle Baddie Bags

Collateral Design / P.O.P. and In-Store - Campaign

12037D

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Design Bronze Pencil

Paprika / Montreal

SDC du village / Aires libres

Aires libres – Amherst Park Anamorphic Installation

Spatial Design / Outdoor Spaces

12047D

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path

Publication Design / Book Layout Design

12055D

2012 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI International

MINI Rocketman Concept

Broadcast Design / Animation

12064D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Craft / Typography

12078N

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

2012 Branded Entertainment Bronze Pencil

BBDO New York / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Advertising Bronze Pencil

Ogilvy / Mexico, D.F.

Asociacion Mexicana de Instituciones de Seguros/AMIS

OFFICE

Public Service / Television - Single

12044T

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Interactive Bronze Pencil

CP+B / Toronto

Tourism Toronto

Toronto Trending

Websites / Services

12019N

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Design Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is (story 1, character 1)

Broadcast Design / Campaign

12062D

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Design Bronze Pencil

Landor Associates / San Francisco

Advanced Ice Cream Technologies

Bardot

Branding / Logo Design

12010D

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

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