The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Le Curiosism Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Broadcast Design / Single
CONNECTING LIFELINES Agency: DENTSU INC. / Tokyo Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Killer Bees Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Catvertising Agency: john st. / Toronto Client: john st. Category: Online Films & Video / Self-Promotion - Single
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Cable Effects Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
UNICEF: Good Shirts Agency: BBH / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce
So...Soap! Agency: CoDesign Ltd / HONG KONG Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
UNICEF: Good Shirts Agency: BBH / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Le Curiosism

Broadcast Design / Single

12060D

2012 Interactive Bronze Pencil

DENTSU INC. / Tokyo

Honda Motor Co., Ltd.

CONNECTING LIFELINES

Integrated Branding / Integrated Branding Campaign - Online

12071N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

12072N

2012 Advertising Bronze Pencil

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Killer Bees

Consumer Radio / Single

12048R

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Events and Installations

12044E

2012 Branded Entertainment Bronze Pencil

Wieden+Kennedy New York / New York

Jordan

The Explosive Game

Events and Installations

12045E

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Collateral - Campaign

12042A

2012 Interactive Bronze Pencil

john st. / Toronto

john st.

Catvertising

Online Films & Video / Self-Promotion - Single

12064N

2012 Advertising Bronze Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Non-Broadcast / Online

12088T

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Advertising Bronze Pencil

Grey / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Design Bronze Pencil

BBH / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Interactive Bronze Pencil

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Websites / E-Commerce

12012N

2012 Design Bronze Pencil

CoDesign Ltd / HONG KONG

SLOW (Sustainable Lifestyle & Organic Work Ltd)

So...Soap!

Sustainability in Design / Single or Campaign

12081D

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Bronze Pencil

BBH / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

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