The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Catvertising
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Collateral Design / Promotion
Subtitles
Agency: Ogilvy Peru / Lima
Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Reality/Unscripted Series
Hangeul.Dream.Path
Agency: 601bisang / seoul
Client: KT&G sangsangmadang Category: Publication Design / Book Layout Design
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Branded Content / Games
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Events and Installations
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan Category: Events and Installations
Onboard Food Packaging
Agency: Wieden+Kennedy / New Delhi
Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
Edit
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Industrial Design/Product Design / Single or Campaign
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Best Brand Channel
The Unstoppable Tour
Agency: McKinney / durham
Client: Abbott Laboratories Category: Best Brand Channel
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS Category: Motion Graphics / Network ID
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
MK is (story 1, character 1)
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK Category: Broadcast Design / Campaign
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Drugs Set Your Timeline
Agency: Mccann Digital israel / tel-aviv
Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
524A-ArchiTypo
Agency: 524 Studio / Beijing
Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX Category: Corporate Identity / Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Transfertype
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Craft / Typography in Design - Single
Jeep In
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening
Agency: twofifteenmccann / San Francisco
Client: Microsoft Category: Promos / Gaming Promos
Lifestyle Baddie Bags
Agency: JWT India / Mumbai
Client: Lifestyle Category: Collateral Design / P.O.P. and In-Store - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single