The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hot Wheels For Real Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Oceans of Treasures Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
OK GO Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Interruptions Agency: Young & Rubicam Argentina / Buenos Aires Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Films & Video / Event or Live Webcast - Single
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
Translator Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
'Cloud of Unknowing' - Venice Biennale 2011 Agency: Asylum / Singapore Client: National Arts Council Category: Branding / Booklet/Brochure
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Bounty Picks It Up - "Ice Cream" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
Share with those who need Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
You've Got a Case Agency: BBDO New York / New York Client: AT&T Category: Branded Applications / Branded applications
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Interactive Advertising / Environmental/Experiential - Single
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Transfertype Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Craft / Typography in Design - Single
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo

2012 Interactive Bronze Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels For Real

Integrated Branding / Integrated Branding Campaign - 360

12068N

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Oceans of Treasures

Branded Content / Games

12098T

2012 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Bronze Pencil

Young & Rubicam Argentina / Buenos Aires

Bayer

Interruptions

Newspaper / Full Page or Spread - Campaign

12006A

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Interactive Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Online Films & Video / Event or Live Webcast - Single

12051N

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Translator

Consumer Television / :30/:25 - Single

12062T

2012 Advertising Bronze Pencil

TBWAChiatDay, New York / New York

Wrigley

Starburst - Dog

Consumer Television / :30/:25 - Single

12063T

2012 Advertising Bronze Pencil

The Martin Agency / Richmond

Walmart

Younger Skin

Consumer Television / :30/:25 - Single

12064T

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Out Of Home / Transit & Outdoor Installations - Single

12015A

2012 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Websites / Durable Goods

12009N

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Design Bronze Pencil

Asylum / Singapore

National Arts Council

'Cloud of Unknowing' - Venice Biennale 2011

Branding / Booklet/Brochure

12006D

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Ice Cream"

Collateral / Posters - Single

12022A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Collateral / Posters - Single

12023A

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Casa do Zezinho

Share with those who need

Public Service / Outdoor and Posters - Single

12065D

2012 Design Bronze Pencil

Rethink / Vancouver

Dogwood Initiative

Oil Poster

Public Service / Outdoor and Posters - Single

12066D

2012 Advertising Bronze Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

12074T

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

2012 Branded Entertainment Bronze Pencil

BBDO New York / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Interactive Bronze Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Interactive Advertising / Environmental/Experiential - Single

12037N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

12038N

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Transfertype

Craft / Typography in Design - Single

12075D

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

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