The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

THINK Exhibit Posters Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Transit - Campaign
Whale Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Single
Curiosism Book Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Category: Publication Design / Book Cover Design
IKEA e-folder Agency: Laboratory Ideas Kft. / Budapest Client: IKEA Lakberendezési Kft. Category: Interactive Advertising / Other Interactive Media - Single
BLA BLA Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Interactive Advertising / Other Interactive Media - Single
The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Experiential Advertising / Installations
Onboard Food Packaging Agency: Wieden+Kennedy / New Delhi Client: IndiGo Airlines Category: Package Design / Package Design - Campaign
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
The Progressive Years Agency: &Larry / Singapore Client: General Insurance Association of Singapore (GIA) Category: Branding / Annual Report
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services
Play-Doh Agency: DDB, Paris / Paris Client: Hasbro Category: Newspaper / Full Page or Spread - Single
"See you later" Agency: JWT / FABRIKANT / Zurich Client: Kimberly-Clark GmbH Category: Newspaper / Full Page or Spread - Single
UNICEF: Good Shirts Agency: BBH New York / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Run with me Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
So...Soap! Agency: CoDesign Ltd / HONG KONG Client: SLOW (Sustainable Lifestyle & Organic Work Ltd) Category: Sustainability in Design / Single or Campaign
Drugs Set Your Timeline Agency: Mccann Digital israel / tel-aviv Client: Israel anti-drug authority Category: Interactive Advertising / Public Service/Non-Profit
Banner Dove NFL Agency: Grupo W / Saltillo Client: Unilever Category: Interactive Advertising / Banners - Dynamic - Single
524A-ArchiTypo Agency: 524 Studio / Beijing Client: 524 ARCHITECTURE Category: Corporate Identity / Campaign
TedX Portland Agency: Wieden + Kennedy, Portland / Portland Client: TedX Category: Corporate Identity / Campaign
FASHION LAUNDRY Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G (INT'L OPERATIONS), LTD. Category: Collateral / P.O.P. and In-store - Single
Hangeul.Dream.Path. Agency: 601bisang / seoul Client: KT&G sangsangmadang Category: Collateral Design / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
Killer Bees Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Typography Agency: AlmapBBDO / São Paulo Client: Billboard Brasil Category: Collateral Design / Promotion
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
THE HORROR TIME Agency: Publicis / São Paulo Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy Agency: GREY tokyo / Tokyo Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
Sperm Visualizer Agency: PARTY / Tokyo Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Collateral Design / P.O.P. and In-Store - Single
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
HBO GO Mobile Apps Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Underscore N°3: The Fight Issue Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Magazine Layout Design
CONNECTING LIFELINES Agency: DENTSU INC. / Tokyo Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
The Museum of Me Agency: Projector inc. / Shibuya Client: Intel Category: Social Media / Best Use of Social Media

2012 Design Bronze Pencil

Ogilvy New York / New York

IBM

THINK Exhibit Posters

Outdoor Design / Transit - Campaign

12051D

2012 Design Bronze Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Whale

Outdoor Design / Transit - Single

12050D

2012 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca

Curiosism Book

Publication Design / Book Cover Design

12053D

2012 Interactive Bronze Pencil

Laboratory Ideas Kft. / Budapest

IKEA Lakberendezési Kft.

IKEA e-folder

Interactive Advertising / Other Interactive Media - Single

12042N

2012 Interactive Bronze Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

BLA BLA

Interactive Advertising / Other Interactive Media - Single

12043N

2012 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

Engagement Citoyen

The Return of Dictator Ben Ali

Experiential Advertising / Installations

12107G

2012 Design Bronze Pencil

Wieden+Kennedy / New Delhi

IndiGo Airlines

Onboard Food Packaging

Package Design / Package Design - Campaign

12022D

2012 Interactive Bronze Pencil

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Websites / E-Commerce

12012N

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

2012 Interactive Bronze Pencil

Volontaire / Stockholm

Sweden (Swedish institute/VisitSweden)

Curators of Sweden

Social Media / Microblogging

12086N

2012 Design Bronze Pencil

&Larry / Singapore

General Insurance Association of Singapore (GIA)

The Progressive Years

Branding / Annual Report

12003D

2012 Interactive Bronze Pencil

CP+B / Toronto

Tourism Toronto

Toronto Trending

Websites / Services

12019N

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Hasbro

Play-Doh

Newspaper / Full Page or Spread - Single

12002A

2012 Advertising Bronze Pencil

JWT / FABRIKANT / Zurich

Kimberly-Clark GmbH

"See you later"

Newspaper / Full Page or Spread - Single

12003A

2012 Design Bronze Pencil

BBH New York / New York

UNICEF

UNICEF: Good Shirts

Public Service / Collateral - Campaign

12071D

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

2012 Interactive Bronze Pencil

VML Australia / IdeaWorks / Sydney

Asics

Run with me

Social Media / Location-Aware Services

12088N

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Design Bronze Pencil

CoDesign Ltd / HONG KONG

SLOW (Sustainable Lifestyle & Organic Work Ltd)

So...Soap!

Sustainability in Design / Single or Campaign

12081D

2012 Interactive Bronze Pencil

Mccann Digital israel / tel-aviv

Israel anti-drug authority

Drugs Set Your Timeline

Interactive Advertising / Public Service/Non-Profit

12046N

2012 Interactive Bronze Pencil

Grupo W / Saltillo

Unilever

Banner Dove NFL

Interactive Advertising / Banners - Dynamic - Single

12031N

2012 Design Bronze Pencil

524 Studio / Beijing

524 ARCHITECTURE

524A-ArchiTypo

Corporate Identity / Campaign

12013D

2012 Design Bronze Pencil

Wieden + Kennedy, Portland / Portland

TedX

TedX Portland

Corporate Identity / Campaign

12014D

2012 Advertising Bronze Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G (INT'L OPERATIONS), LTD.

FASHION LAUNDRY

Collateral / P.O.P. and In-store - Single

12028A

2012 Design Bronze Pencil

601bisang / seoul

KT&G sangsangmadang

Hangeul.Dream.Path.

Collateral Design / Posters - Campaign

12032D

2012 Design Bronze Pencil

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral Design / Posters - Campaign

12033D

2012 Advertising Bronze Pencil

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Killer Bees

Consumer Radio / Single

12048R

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

POOL

Magazine / Full Page or Spread - Single

12008A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Magazine / Full Page or Spread - Single

12009A

2012 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

12025N

2012 Design Bronze Pencil

AlmapBBDO / São Paulo

Billboard Brasil

Typography

Collateral Design / Promotion

12040D

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Design Bronze Pencil

Publicis / São Paulo

Hopi Hari

THE HORROR TIME

Collateral Design / Posters - Single

12029D

2012 Design Bronze Pencil

GREY tokyo / Tokyo

NINSEIKAN KARATE SCHOOL

Karate Boy

Collateral Design / Posters - Single

12235D

2012 Interactive Bronze Pencil

PARTY / Tokyo

Space Shower Network Inc.

Sperm Visualizer

Craft / Animation/Motion Graphics

12082N

2012 Design Bronze Pencil

Saatchi & Saatchi / Shanghai

P&G

ARIEL BIG STAIN

Collateral Design / P.O.P. and In-Store - Single

12034D

2012 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Websites / Durable Goods

12009N

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

12068T

2012 Advertising Bronze Pencil

Wieden + Kennedy / New York

ESPN This Is Sports Center

This Is SportsCenter: Photo Album

Consumer Television / :20 and Under - Single

12069T

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Interactive Bronze Pencil

HUGE / Brooklyn

HBO

HBO GO Mobile Apps

Mobile Applications/Sites / Services

12029N

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

2012 Design Bronze Pencil

HJGHER / Singapore

Underscore

Underscore N°3: The Fight Issue

Publication Design / Magazine Layout Design

12056D

2012 Interactive Bronze Pencil

DENTSU INC. / Tokyo

Honda Motor Co., Ltd.

CONNECTING LIFELINES

Integrated Branding / Integrated Branding Campaign - Online

12071N

2012 Interactive Bronze Pencil

Saatchi & Saatchi Stockholm / Stockholm

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

12072N

2012 Interactive Bronze Pencil

Projector inc. / Shibuya

Intel

The Museum of Me

Social Media / Best Use of Social Media

12091N

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