The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Google Chrome: Lady Gaga Agency: BBH New York / New York Client: Google Category: Music
Converse Three Artists One Song Agency: Cornerstone Agency / New York Client: Converse Category: Music
Chipotle's Back to the Start Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Music
Track Me Agency: InnovativeThunder / NewYork Client: Riot !n Paris Category: Music
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets Agency: Amalgamated / New York Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio Agency: Evolution Bureau / San Francisco Client: Facebook Category: Websites / Social Networks/Community
Groupee Agency: JWT New York / New York Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops Agency: LDC / São Paulo Client: MTV Brasil Category: Websites / Social Networks/Community
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Social Networks/Community
The People's Car Project Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Websites / Social Networks/Community
EPIC Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Camry Effect Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell Agency: R/GA / New York Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments Agency: R/GA / New York Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds Agency: THEY / Amsterdam Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project Agency: VIRTUE Worldwide / Brooklyn Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
The Rotisserie Channel Agency: BBDO Toronto / Toronto Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play Agency: Deutsch Inc / Los Angeles Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio Agency: LBi US / New York Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
mt expo Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Bear/Pool/Roller Coaster Agency: Arnold Worldwide / Boston Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder Agency: Barton F. Graf 9000, LLC / New York Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest Agency: Funny Or Die / Los Angeles Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own Agency: Goodby, Silverstein & Partners / San Francisco Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Pack Your HBO Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Services
Impulse Saver Agency: Colenso BBDO / Auckland Client: Westpac Category: Mobile Applications/Sites / Services
Uncover Your World Agency: Grow Interactive / Norfolk Client: Google Category: Mobile Applications/Sites / Services
Realizer Agency: Rethink / Toronto Client: Rethink Category: Mobile Applications/Sites / Services
Taxi Meter App Agency: Y&R Philippines, Inc. / Bonifacio Global City Client: Nokia Philippines, Inc. Category: Mobile Applications/Sites / Services
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars Agency: BBH New York / New York Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic Agency: JWT New York / New York Client: Macy's Category: Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

BBH New York / New York

Google

Google Chrome: Lady Gaga

Music

12131E

2012 Branded Entertainment Merit Award

Cornerstone Agency / New York

Converse

Converse Three Artists One Song

Music

12132E

2012 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Back to the Start

Music

12133E

2012 Branded Entertainment Merit Award

GreenLight Media & Marketing / West Hollywood

Hyundai Motor America

The RE:GENERATION MUSIC PROJECT

Music

12134E

2012 Branded Entertainment Merit Award

InnovativeThunder / NewYork

Riot !n Paris

Track Me

Music

12135E

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

12146N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Social Networks/Community

12128N

2012 Interactive Merit Award

Amalgamated / New York

Ben & Jerry's

Fair Tweets

Websites / Social Networks/Community

12129N

2012 Interactive Merit Award

Evolution Bureau / San Francisco

Facebook

Facebook Studio

Websites / Social Networks/Community

12130N

2012 Interactive Merit Award

JWT New York / New York

JWT New York

Groupee

Websites / Social Networks/Community

12131N

2012 Interactive Merit Award

LDC / São Paulo

MTV Brasil

The Music Never Stops

Websites / Social Networks/Community

12132N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Social Networks/Community

12133N

2012 Interactive Merit Award

Proximity China / Goodstein & Partners / Beijing

Volkswagen Group China

The People's Car Project

Websites / Social Networks/Community

12134N

2012 Interactive Merit Award

R/GA / New York

Nike

EPIC

Websites / Social Networks/Community

12135N

2012 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Camry Effect

Websites / Social Networks/Community

12136N

2012 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

12159N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

12160N

2012 Interactive Merit Award

R/GA / New York

R/GA

Social Media Hell

Mobile Applications/Sites / Social Networks/Community

12161N

2012 Interactive Merit Award

R/GA / New York

O2

Priority Moments

Mobile Applications/Sites / Social Networks/Community

12162N

2012 Interactive Merit Award

THEY / Amsterdam

THEY

Avoid the Shopping Crowds

Mobile Applications/Sites / Social Networks/Community

12163N

2012 Interactive Merit Award

VIRTUE Worldwide / Brooklyn

Intel

The Creators Project

Mobile Applications/Sites / Social Networks/Community

12164N

2012 Interactive Merit Award

BBDO Toronto / Toronto

Cara Operations Inc.

The Rotisserie Channel

Integrated Branding / Integrated Branding Campaign - Online

12271N

2012 Interactive Merit Award

BBH New York / New York

BBC

Touching The Stars

Integrated Branding / Integrated Branding Campaign - Online

12272N

2012 Interactive Merit Award

Deutsch Inc / Los Angeles

Sony Computer Entertainment America

Long Live Play

Integrated Branding / Integrated Branding Campaign - Online

12273N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

12274N

2012 Interactive Merit Award

LBi US / New York

Sony Ericsson

Xperia Studio

Integrated Branding / Integrated Branding Campaign - Online

12275N

2012 Interactive Merit Award

R/GA / New York

Nike

SPARQ

Integrated Branding / Integrated Branding Campaign - Online

12276N

2012 Interactive Merit Award

TEQUILA / Pyrmont

MARS PETCARE

Pedigree Dog-A-Like App

Integrated Branding / Integrated Branding Campaign - Online

12277N

2012 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Integrated Branding / Integrated Branding Campaign - Online

12278N

2012 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt expo

Spatial Design / Indoor Spaces

12159D

2012 Advertising Merit Award

Arnold Worldwide / Boston

Carnival

Bear/Pool/Roller Coaster

Consumer Television / :30/:25 - Campaign

12369T

2012 Advertising Merit Award

Barton F. Graf 9000, LLC / New York

kayak.com

Frank/Five-Man/Boogie Boarder

Consumer Television / :30/:25 - Campaign

12370T

2012 Advertising Merit Award

BBDO New York / New York

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

12371T

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Television / :30/:25 - Campaign

12372T

2012 Advertising Merit Award

Funny Or Die / Los Angeles

Old Milwaukee

Will in the MIdwest

Consumer Television / :30/:25 - Campaign

12373T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

First Hand

Consumer Television / :30/:25 - Campaign

12374T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Sonic Drive-In

Create Your Own

Consumer Television / :30/:25 - Campaign

12375T

2012 Interactive Merit Award

BBDO New York / New York

HBO

Pack Your HBO

Mobile Applications/Sites / Services

12154N

2012 Interactive Merit Award

Colenso BBDO / Auckland

Westpac

Impulse Saver

Mobile Applications/Sites / Services

12155N

2012 Interactive Merit Award

Grow Interactive / Norfolk

Google

Uncover Your World

Mobile Applications/Sites / Services

12156N

2012 Interactive Merit Award

Rethink / Toronto

Rethink

Realizer

Mobile Applications/Sites / Services

12157N

2012 Interactive Merit Award

Y&R Philippines, Inc. / Bonifacio Global City

Nokia Philippines, Inc.

Taxi Meter App

Mobile Applications/Sites / Services

12158N

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Applications / Branded applications

12091E

2012 Branded Entertainment Merit Award

BBH New York / New York

BBC

Touching The Stars

Branded Applications / Branded applications

12092E

2012 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

Pepsi Max

Pepsi Max Top Mates

Branded Applications / Branded applications

12093E

2012 Branded Entertainment Merit Award

CP+B / Gothenburg

Ubisoft

Autodance

Branded Applications / Branded applications

12094E

2012 Branded Entertainment Merit Award

DDB, Paris / Paris

MINI France

MINI Maps

Branded Applications / Branded applications

12095E

2012 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Australian Defence Force

The Paper Baron

Branded Applications / Branded applications

12096E

2012 Branded Entertainment Merit Award

Grey London / London

Dairy Crest

Country Life - The Great British Picnic App

Branded Applications / Branded applications

12097E

2012 Branded Entertainment Merit Award

JWT New York / New York

Macy's

Believe-O-Magic

Branded Applications / Branded applications

12098E

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